There are so many parts to Data Dive, what should I focus on?
Step 1: Start the Dive
The first step in using Data Dive is to start the dive. To begin using Data Dive, navigate to an Amazon search results page and open the Data Dive Chrome extension. Select the relevant ASINs to include in your dive. It's important to be intentional and only select ASINs that are relevant to your niche. After about 90 seconds, the Master Keyword List will be generated, and all dives will be saved in your Niche Pipeline for future reference.
Read the complete guide on How to Start a Dive here.
Step 2: Clean the MKL
Before you can start analyzing the MKL, you need to clean it up by removing any irrelevant keywords and branded terms. This will help you focus on the most profitable keywords for your niche and avoid wasting time on keywords that won't drive sales. Data Dive provides a variety of filters and tools for cleaning the MKL, such as the ability to exclude keywords with low search volumes, eliminate duplicates, and remove keywords that are already present in your product listings.
Read the complete guide on How to Clean The MKL here.
Step 3: Add Outliers
Outlier Keywords are a valuable for identifying high search volume but low relevance keywords in your niche, which can provide a competitive advantage by enabling you to target less competitive keywords with potential for increased visibility and sales. By selecting relevant Outlier Keywords and adding them to your Master Keyword List, you can potentially drive targeted traffic to your website and increase conversions. However, it is important to carefully evaluate and monitor the performance of these keywords over time to ensure they continue to provide value and remain relevant to your business.
Read the complete guide on How to use Outlier Keywords here.
Step 4: Analyze the Roots
After you've cleaned the MKL and added outliers, you can start analyzing the roots of the keywords. This involves examining the search data to identify the most relevant and profitable keywords for your niche. Data Dive provides a range of analytical tools for this purpose, such as the ability to track keyword trends over time, analyze customer search intent, and compare your keywords to those of your competitors.
Read the complete guide about Roots here.
Step 5: Write Listing
With a better understanding of the most profitable keywords for your niche, you can start writing or optimizing your product listings. This involves incorporating the keywords into your title, bullet points, and product description in a way that is both natural and persuasive. Data Dive provides a listing optimization tool that helps you identify the optimal placement and frequency of your keywords.
Read the complete guide about Listing Builder here.
Step 6: Launch PPC Campaigns
Finally, once you've optimized your product listings, you can launch PPC campaigns to drive traffic and sales. Data Dive provides a comprehensive suite of PPC tools, such as the ability to create targeted campaigns based on specific keywords and demographics, track ad performance metrics, and adjust your bids and budgets as needed.
For a comprehensive guide on Launching PPC Campaigns, refer to the articles below.