What is PPC Campaigns for Launch?
The PPC Campaigns for Launch tab is the fastest way to create an PPC campaign for a new product launch. After selecting the primary keyword roots for a niche, this tool will automatically create campaigns ready to send to Amazon.
How to use the PPC Campaigns for Launch tab:
Step 1: Open the PPC Keywords tab and ensure that you import the keywords from your MKL (Master Keyword List).
Step 2: After the MKL has been imported, navigate to the PPC Campaigns for launch tab.
Step 3: Identify and select the relevant keyword roots for your niche. Keep in mind that a keyword root is two or more words which is a unique way of describing a product.
Step 4: After clicking the checkbox to select and include a root in your PPC campaigns, the relevant information will be shown on the right side of the screen.
Step 5: Keywords that do not fit within selected root groups will appear in the bottom section “Not part of a specific root group”.
Best practices for PPC Campaigns for Launch:
- You will be able to view all the keywords and their corresponding values for the Amazon Suggested Bid. This will retrieve the suggested bid and bid range from Amazon.
- If you adjust this formula, it is possible to raise the bid amount above the Amazon suggested bid, should you choose to do so.
- Once you apply the formula and multiply it by the suggested bid value you entered, you will notice that all the bids in the column with a blue background are automatically updated with this new formula.
- If you opt to use the maximum bid range instead of the suggested bid, the formula will automatically take the maximum value.
- You can easily populate all the bids that can be hundreds of cures, but we populate all the bids based on the Amazon values. You can refer to the bid range.
- You can name the campaign using a number of variables. You can choose the SKU, ad type, match type, start date, and root group.
- SP stands for sponsor products, and the match type is based on the first four letters of the typical match type, which will be exact for this campaign. You can select a date format and edit the campaign titles, which applies to all campaigns generated in this module.
- You have the option to uncheck the box and remove certain variables, such as the root group.
- Customize the date format and choose a template to personalize as per your needs. Share the modified template with your organization to use it for all future campaigns.
- Data Dive groups keywords into campaigns based on parameters and ensures the search volume ratio between campaigns is below 10. Two options for campaign creation: fixed budget or proportional budget based on search volume.
- You can review the parameters for your campaigns here.
- Grayed out keywords with closed eyes mean Data Dive favors the weaker root group when a keyword appears in multiple root groups. You can opt to re-include or disable it in the other campaign, or leave it in both campaigns.
- Numerical identifiers ranging from one to three are added at the end of campaign names to distinguish between campaigns with the same name that had to be split up due to limitations.
- The daily budget for each campaign is visible. As the search volume decreases, so do the budgets until they reach a minimum threshold.
- You can hide or unhide specific keywords by clicking the eye icon.
- You can modify individual bids by typing any value.
- Choose your PPC Account, select the portfolio, and send the campaigns directly to Amazon.
- To access this feature, it is necessary to connect both the seller and PPC accounts to data dive through Amazon connections. This process must be carried out for each individual marketplace.
- You can click these buttons if you want to Rebuild all, Reset the settings or generate a bulk sheet.
- You can upload a bulk sheet in either the legacy or new format, as these are the only formats currently supported by Amazon. These formats are precisely labeled by Amazon.
- Clicking on the "Generate Bulk Sheet" button will create a link that leads to a file in your Google Drive account. The file corresponds to the niche associated with the hero keyword name.
- This is what the Amazon ballot sheet looks like after clicking the link.
Anatomy of PPC Campaigns for Launch:
- Niche Name: refers to the name or title of a specific product niche or category.
- Assignee: This refers to the person responsible for performing a specific dive. This person is typically designated as the one who will be executing the dive and making the observations and notes. The assignee is an important aspect of the niche pipeline as it helps to keep track of who is performing each dive, ensuring accountability and effective collaboration. The assignee field helps to keep the pipeline organized and allows for easy assignment of tasks.
- Researched: The exact recent date of diving in a niche.
- Announcement: When Data Dive announces a new release to its users - a red circle with the amount of updates will show on the icon.
- Notification: Notifications for standardized research will display on the icon. Clicking on the icon will reveal all of the standardized research tasks that need to be completed, allowing the user to easily keep track of and complete their assigned work.
- Comments: Use comments to collaborate with your team on Datadive. You can tag your team member and add a screenshot.
- Org: The email of the admin of the account.
- Add space or label: Adding preferred space and label in a niche.
- Root Selection: This allows you to select a root keyword or phrase that is specific enough to denote customer intent but broad enough to group many related keywords. This will help you target the right audience and improve the effectiveness of your campaigns.
- Sr. Number: This refers to the numbering of the keyword in the list.
- Frequency: This shows the number of times a keyword appears in the MKL (Master Keyword List).
- MKL Broad Search Volume: This shows the estimated monthly search volume of the keyword based on the Master Keyword List.
- Chart: This displays a chart of the search volume trend for the selected keyword over the last 12 months.
- Group by this root?: This allows you to group keywords by their root keyword, making it easier to organize and target specific keywords.
- Columns: This allows you to filter the columns displayed under the root section column, making it easier to focus on the most important information.
- Export: This allows you to export the keyword data as an Excel or CSV file.
- Root groups defined: The number of groups of related keywords that have been created based on the selected root keyword.
- Total Roots in the MKL: The total number of root keywords available in the Market Keyword Lookup (MKL) tool.
- Root: The primary keyword or search term that serves as the basis for the group of related keywords.
- Frequency: refers to the number of times a particular root keyword appears in the list of all keywords.
- Broad Search volume: The estimated monthly search volume for the root keyword and its related keywords.
- Number of keywords: The total number of related keywords that are grouped together based on the selected root keyword.
- Total Search volume: The total estimated monthly search volume for all related keywords within the selected root group.
- General Parameters: This allows you to specify general parameters for your campaign, including budget allocation, keyword distribution, and campaign start date.
- SKU: This refers to the Stock Keeping Unit, which is a unique identifier assigned to a product.
- Campaign start date: This is the date you want your campaign to start running.
- Ad group default bid: This is the default bid amount for each ad group.
- Bidding strategy: This is the strategy you use to set your bids, such as manual or automatic bidding.
- Dynamic bidding (down only): This is a bidding strategy that automatically lowers your bid when it's less likely to convert.
- Dynamic bidding (up and down only): This is a bidding strategy that automatically adjusts your bid up or down based on the likelihood of a conversion.
- Fixed Bids: This is a bidding strategy where you set a fixed bid for each keyword.
- Keyword max bid: This is the maximum amount you're willing to pay for a click on a particular keyword.
- Campaign name template: This allows you to create a custom campaign name template that can be used for all your campaigns, making it easier to manage and organize your campaigns.
- SV Ratio (Search Volume Ratio): This setting is designed to prevent the grouping of keywords with significantly different search volumes. Example: An SV Ratio of 10 signifies that no keyword within the group has a search volume more than 10 times greater than the others.
- Max keywords per campaign:
- Campaign Budget: The total amount of money allocated for all campaigns in a given period.
- Distribute this budget based on campaign search volumes: A feature that allows you to allocate the campaign budget based on search volumes of individual campaigns.
- Campaign Daily budget: The maximum amount of money that can be spent on a campaign in a single day.
- Review campaigns: A feature that lets you review your campaigns, fine-tune your budget, keyword placement, and generate a bulk upload file.
- Number of campaigns: The total number of campaigns created for the selected root.
- Number of keywords: The total number of keywords for the selected root.
- Total SV in the MKL: The total search volume of all the keywords in the selected market.
- Total SV selected for launch: The total search volume of the selected keywords that are being launched.
- Average budget per campaign: The average budget allocated per campaign.
- CPC: Cost per click: The cost paid by an advertiser each time a user clicks on their ad.
- CVR: Conversion Rate: The percentage of users who complete a desired action, such as making a purchase, after clicking on an ad.
- Expand all: A feature that expands all the keywords in the list.
- Collapse all: A feature that collapses all the keywords in the list.
- Keywords included: A list of all the keywords included in the selected root.
- Total SV of this root group: The total search volume of all the keywords in the selected root group.
- Total campaign budget of this root group: The total budget allocated for all campaigns in the selected root group.
- Search volume: The number of times a keyword is searched in a given period.
- Suggested bid: The recommended bid for a keyword is based on its search volume and competition.
- Suggested Bid Range: The range of suggested bids for a keyword based on its search volume and competition.
- Bid: The maximum amount an advertiser is willing to pay for a click on their ad.
- Daily Budget: The maximum amount of money you are willing to spend on your Amazon PPC campaigns each day.
- Campaign Bulk History: A record of all campaigns that have been created and launched using the Niche Tracker tool.
- PPC account: The Amazon Pay-Per-Click (PPC) account is associated with the Niche Tracker tool.
- Select a PPC account: The option to choose which PPC account to use with the Niche Tracker tool if multiple accounts are available.
- Campaign portfolio: A collection of related campaigns within an Amazon PPC account.
- Select a portfolio: The option to choose which campaign portfolio to use with the Niche Tracker tool, if multiple portfolios are available.
- Send Campaigns to Amazon: The option to send the campaigns created using the Niche Tracker tool to your Amazon PPC account.
- Rebuild all: The option to delete all existing campaigns and rebuild them from scratch using the current settings.
- Reset settings: The option to reset all settings to their default values.
- Generate Bulk Sheet: The option to generate a bulk upload file containing all the campaigns and keywords created using the Niche Tracker tool.
- New Format: The option to choose between the legacy format and the new format for the bulk upload file.