Outlier Keywords

What are Outlier Keywords?

Outlier Keywords are keywords with a high search volume but low relevance meaning that only a small number of competitors in the niche are ranked for these keywords. From time to time, these outliers can be quite valuable “low hanging fruit”.

How to use the Outlier Keywords tab:

Step 1: Go to the Outliers tab in the Master Keyword List.

How to Add Outlier Keywords to the Master Keyword List

Select the checkboxes for any outlier keywords that you believe are relevant to your product and capable of driving sales. After selecting your keywords, a banner will appear prompting you to add them to the MKL as confirmation of your selection.

Check the Master Keyword List to view the newly added Outlier Keywords, which will be marked as "OUTLIER" in the relevancy column.

You can remove selected keywords from the Master Keyword list by checking the box next to them in the MKL and clicking the "Exclude" button.

How to Update the Outliers Settings

Step 1: Click on the niche settings button. 

Step 2: Change the desired settings and click 'Update Settings'.