What are Outlier Keywords?
Outlier Keywords are keywords with a high search volume but low relevance meaning that only a small number of competitors in the niche are ranked for these keywords. From time to time, these outliers can be quite valuable “low hanging fruit”.
How to use the Outlier Keywords tab:
Step 1: Go to the Outlier Keywords tab.
Step 2: Define your Outlier SV and Max Relevancy parameters. If you want more keywords, you can reduce the number in Minimum SV.
Step 3: Select the checkboxes for any outlier keywords that you believe are relevant to your product and capable of driving sales. Click to the checkbox to add these Outlier Keywords to your Master Keyword List.
Step 4: After selecting your keywords, a banner will appear prompting you to add them to the MKL as confirmation of your selection.
Step 5: Check the Master Keyword List to view the newly added Outlier Keywords, which will be marked as "OUTLIER" in the relevancy column.
Step 6: Remove selected keywords from the Outlier Keywords list by checking the box next to them in the MKL and clicking the "Exclude" button.
Anatomy of Outlier Keywords:
- Niche Name: refers to the name or title of a specific product niche or category.
- Exclusions: Sellers can see the excluded keywords, phrases, and ASINs that are non-relevant.
- Outlier Niche Settings: refers to a set of criteria that can be applied to filter and narrow down the search results for products in a particular niche.
- Assignee: This shows the user within your organization who has been assigned to this research.
- Researched: Shows the date of when the most recent research was completed for this niche.
- Notification: Here the user can view notifications and reminders to complete standardized research. Clicking on the icon will reveal all of the research tasks that have been scheduled.
- Announcement: Here the user can view announcements from Data Dive including Office Hours topics and new feature release updates.
- Comments: Here the user can view comments and collaborate with members of their organization. Comments can be left as text or a screenshot.
- Org: The email of the admin of the account.
- Add space or label: Adding preferred space and label in a niche.
- Search Volume of MKL: Cumulative search volume of the keywords for a dive, indicating overall search volume for a particular product or niche on Amazon.
- Total SV: total search volume for a particular product or topic, used to determine the potential market demand for a product or topic.
- Visible SV: refers to the number of search queries that can be publicly seen or recorded. This information can provide insights into what people are searching for and help inform business decisions and strategies.
- Visible Outlier SV: refers to the estimated number of times a particular keyword appears in the product titles of the top 10 search results on Amazon, excluding the listings with extremely high or low search volumes, within a month.
- Outlier KWs: search terms with high or low search volumes compared to others in the same Amazon category. They may indicate untapped niches or low demand.
- Competitors: List of competitor's products in the same category.
- Brand: specific brand of a product sold on Amazon, important for identification and categorization.
- Asin: unique identifier assigned to each product listed on Amazon.
- % of KWs on P1: proportion of relevant keywords appearing on the first page of search results on a platform. A higher percentage increases visibility and the likelihood of selection.
- Seller's Country: This refers to the origin of a product, specifically the country where it was manufactured or produced
- Outlier Keywords: Total number of outlier keywords in an Asin..
- Outlier Search Volume: Unexpected increase or decrease in the number of people searching for a particular product or topic.
- Rating: average rating of all competitors in a niche.
- Review count: average number of competitor reviews.
- Listing age: Date a product was first listed on Amazon, indicating its availability and track record. An important factor to consider when evaluating a product.
- Price: refers to the average price of competitors in a niche, in the respective currency of that niche's marketplace.
- Sales: a range of lower and higher median competitor sales for a niche.
- Revenue: Estimated Revenue over the past 30 days at the time of the search.
- Fulfillment: refers to the method by which a product is delivered to a customer.
- # of KWs on P1: Refers to the proportion of relevant keywords for a product or topic that appear on the first page of search results on a platform such as Amazon
- % of SV on P1: refers to the number of search queries that fall within the first page of search results in a specific market or niche.
- # of SV on P1: estimated count of search queries that show up within the first page of search results for a specific market or niche.
- Keyword: words or phrases entered in a search engine. Data Dive generates a list of relevant keywords for the optimization of product listings and visibility.
- Search Volume: total number of times an exact keyword is searched on Amazon in the previous month, indicating popularity and demand. Used to optimize listings and advertising campaigns.
- Relevancy %: the estimated likelihood of a keyword being related to the searched product or content. Used for search engine optimization and improving visibility and relevance.
- Exact Suggested Bid: The range of suggested bids for exact match type keywords.
- Export Competitors: Export competitors into Excel or CSV.
- Export Keywords: Export keywords into Excel or CSV.
- Resource Center: Users can ask questions, give feedback, and access resources such as guided tours and a knowledge base to enhance their understanding of the tool.