Video Reference - Preparing for Launch
And basics of creating your bulk files
- Don't combine keywords whose SV ratio is more than .......
This is to avoid putting high sv and low sv keywords in the same campaign. By setting a ratio you ensure your campaigns are grouped with KW's grouped in similar size SV
- SKU names
Just enter in your product sku once in first blue cell identified below.
Note: if you type over the cells labelled
This then creates the naming convention for your PPC campaign names
Campaign names that are auto-generated you can edit in 2 ways
- Use the Campaign Suffix to add additional text to campaign names
- Or override completely
By default, it will generate the campaign date for tomorrow.
Also for launch, you will usually untick phrase / broad and auto and not produce those campaigns (refer to current InnerCirlce PPC SOP)
- PPC Bids
There is no integration available to pull out from seller central suggested bids.
The user is required to import their PPC campaigns and then adjust as needed
- PPC Broad
If you select checkbox for 'guaranteed roots' it applies the + symbols to keywords to ensure the specific words appear in the board match. Eg if the broad keywords where dog hat and you didn't apply the + to keywords you could potentially show for 'cat pyjamas'. We avoid this
- Keyword upload error report
Error: You cannot have more than 10 words per keyword (or more than 4 for 'negative phrase' keywords)
These keywords have been removed from your campaigns for you, simply ignore those errors as everything else will work; to check this, download a bulk file, filter for these campaigns and count the # of records, it should be the # of successful records from the error report
- uncheck those keywords from your campaigns
- remove them manually from the generated files
- Manually adding negative exact match and negative phrase match terms to PPC Campaings
Expand the list by the top arrows on top of column S
When you expand you get 3 columns with blue background in which you can add exact, phase and ASIN negatives