PPC Campaigns

PPC Campaigns

Video Reference - Preparing for Launch

And basics of creating your bulk files 

• Don't combine keywords whose SV ratio is more than .......

This is to avoid putting high sv and low sv keywords in the same campaign. By setting a ratio you ensure your campaigns are grouped with KW's grouped in similar size SV 

• SKU names

Just enter in your product sku once in first blue cell identified below.

Note: if you type over the cells labelled 

This then creates the naming convention for your PPC campaign names

Campaign names that are auto-generated you can edit in 2 ways

• Use the Campaign Suffix to add additional text to campaign names
• Or override completely

By default, it will generate the campaign date for tomorrow.

Also for launch, you will usually untick phrase / broad and auto and not produce those campaigns (refer to current InnerCirlce PPC SOP)

• PPC Bids

There is no integration available to pull out from seller central suggested bids. 

The user is required to import their PPC campaigns and then adjust as needed

• PPC Broad

If you select checkbox for 'guaranteed roots' it applies the + symbols to keywords to ensure the specific words appear in the board match. Eg if the broad keywords where dog hat and you didn't apply the + to keywords you could potentially show for 'cat pyjamas'. We avoid this

• Keyword upload error report

Error: You cannot have more than 10 words per keyword (or more than 4 for 'negative phrase' keywords)

These keywords have been removed from your campaigns for you, simply ignore those errors as everything else will work; to check this, download a bulk file, filter for these campaigns and count the # of records, it should be the # of successful records from the error report

Alternatively

- uncheck those keywords from your campaigns

- remove them manually from the generated files

• Manually adding negative exact match and negative phrase match terms to PPC Campaings

Expand the list by the top arrows on top of column S

When you expand you get 3 columns with blue background in which you can add exact, phase and ASIN negatives