PPC Campaigns

What is the PPC Campaigns tab?

Allows users to create and push their PPC advertising campaigns directly to Amazon from within the Data Dive platform.

How to use the PPC Campaigns tab:

Step 1: Import your MKL in the PPC Keywords tab.

Step 2: After importing your MKL, navigate to the PPC Campaigns tab.

Step 3: Add your SKU (Stock Keeping Unit) for the product you want to advertise and modify the naming convention as needed.

Step 4: Set the parameters for each campaign type by navigating to each campaign type tab.

Step 5: The bid you are applying will show the Amazon suggested bid by default. You can manually edit the bid of a keyword by double clicking on the bid value and hitting 'Enter'. Once it’s changed it will be visible in bold text.

Step 6: Click the checkbox to decide which campaigns will be sent to Amazon. Any campaigns left unchecked will not be included.

Step 7: You have the option of sending the campaigns directly to Amazon or generating a bulk sheet for an alternate PPC account. To send directly to Amazon, select your PPC account from the dropdown and click the 'Send Campaigns to Amazon' button. You'll need to have your PPC account connected to Data Dive. The Bulk Sheet can be uploaded to any Amazon account. 

Anatomy of PPC campaigns tab

1. Niche Name: refers to the name or title of a specific product niche or category.
2. Assignee: This shows the user within your organization who has been assigned to this research.
3. Researched: Shows the date of when the most recent research was completed for this niche.
4. Notification: Here the user can view notifications and reminders to complete standardized research. Clicking on the icon will reveal all of the research tasks that have been scheduled.
5. Announcement: Here the user can view announcements from Data Dive including Office Hours topics and new feature release updates.
6. Comments: Here the user can view comments and collaborate with members of their organization. Comments can be left as text or a screenshot.
7. Org: The email of the admin of the account.
8. Add space or label: Adding preferred space and label in a niche.
9. SKU: an alphanumeric code that identifies and tracks products in inventory and retail operations.
10. Campaign Name Template: standardized format used for creating advertising campaigns on Amazon. It includes the SKU, SP for Sponsored Products, Exac for exact match targeting, and a date stamp.

Exact campaign tab

11.  Generate Exact Campaigns: create advertising campaigns that target exact match keywords related to the product you are targeting.

12. SV Ratio (Search Volume Ratio): This setting is designed to prevent the grouping of keywords with significantly different search volumes. Example: An SV Ratio of 10 signifies that no keyword within the group has a search volume more than 10 times greater than the others.

13. Max keywords per campaign: is the maximum number of keywords allowed in a PPC campaign.

14. Campaign start date: the date that your auto-targeting campaign will begin running.

15. Campaign daily budget: maximum amount you're willing to spend on your campaign each day.

16. Ad group default bid: This is the default bid amount for all the keywords in your ad group.

17. Keyword max bid: This is the maximum amount you're willing to pay for each click on your ad for a particular keyword. You can set different max bids for different keywords depending on their relevance and competition.

18. Bidding strategy: This refers to the method you use to set your bids for your PPC campaigns. Jungle Scout offers various bidding strategies, such as manual bidding, dynamic bidding, and fixed bids, to help you optimize your campaigns and achieve your advertising goals.

19. Campaign name: This is the name of your PPC campaign. You should choose a name that's descriptive and memorable so that you can easily identify and track your campaigns in Jungle Scout.

20. Keyword: This is the specific keyword that your exact match campaign will target.

21. Search Volume: This is the estimated number of monthly searches for the keyword on Amazon.

22. Campaign: This is the name of the exact match campaign that will be created for the keyword.

23. Suggested Bid: This is the recommended bid amount for the keyword based on historical performance data.

24. Bid: This is the actual bid amount that you set for the keyword in your advertising campaign.

25. Campaign Bulk History: This is a log of changes made to the exact match campaign over time, such as bid adjustments and keyword additions or deletions.

26. Select a PPC Account: This is where you select the Amazon seller account that you want to use for your advertising campaigns.

27. Select Campaign Portfolio: This is where you can group your campaigns into portfolios for easier management and organization.

28. Send Campaigns to Amazon Button: This is the button you use to send your exact match campaigns to Amazon Seller Central for activation.

29. Generate Bulk Sheet: allows users to create a large number of data entries in a spreadsheet format in a quick and efficient manner.

30. Resource Center: Users can ask questions, give feedback, and access resources such as guided tours and a knowledge base to enhance understanding of the tool.

Product campaign tab

31. ASIN: This is the Amazon Standard Identification Number of the product you want to target with your advertising campaign.

32. Search Volume on Page 1: This is the estimated number of searches per month for the keyword that the product is ranking on page 1.

33. Campaign #: This is the name or number of the campaign that you create for the targeted product.

Phrase campaign tab

34. Keyword: This is the specific keyword or phrase that your phrase match campaign will target.

35. Search Volume: This is the estimated number of monthly searches for the keyword or phrase on Amazon.

36. Campaign #: This is the name or number of the campaign that you create for the targeted keyword or phrase.

37. Suggested Bid Range: This is the recommended bid range for the keyword or phrase based on historical performance data.

38. Bid: This is the actual bid amount that you set for the keyword or phrase in your advertising campaign.

Broad campaign tab

39. Keyword: specific keyword or phrase that your broad match campaign will target.

40. Search Volume: This is the estimated number of monthly searches for the keyword or phrase on Amazon.

41. Campaign #: name or number of the campaign that you create for the targeted keyword or phrase.

42. Suggested Bid Range: recommended bid range for the keyword or phrase based on historical performance data.

43. Bid: actual bid amount that you set for the keyword or phrase in your advertising campaign.

44. Guaranteed Roots: this option finds broader keywords with specific root keywords. It helps avoid unrelated terms and focuses on broader terms containing the root keyword.

With "Guaranteed Roots," we add a "+" symbol to broad campaigns, which tells Amazon to search for broader terms that must include specific keywords. In short, we ensure Amazon looks for more general terms that contain the root keyword.

Auto campaign tab

45. Generate Auto campaigns: a button that automatically generates a new auto-targeting campaign in your Amazon Advertising account.

46. Campaign start date: date that your auto-targeting campaign will begin running.

47. Campaign daily budget: maximum amount that you are willing to spend on your auto-targeting campaign each day.

48. Ad group default bid: default bid amount that you set for all of the ad groups within your auto-targeting campaign.

49. Keyword max bid: maximum bid amount that you are willing to pay for any individual keyword that is targeted by your auto-targeting campaign.

50. Bidding strategy: approach that you use to determine how much to bid on each search term that triggers your ad.

51. Legacy format: option to choose whether to use the legacy campaign format or the new campaign format, which determines the layout and features of your campaign settings and reports.

52. New format: New format of your campaign name.