What is the Listing Builder?
Listing Builder is a user-friendly interface for Amazon sellers to create an optimized product listing that maximizes organic keyword rank. Ranking Juice is a proprietary score used by Data Dive to calculate the ranking potential of keywords based on match type, listing position, and search volume.
How to use the Listing Builder:
Step 1: Analyze the MKL for gaps in keyword ranking.
Step 2: For keywords in your MKL with gaps, go to Listing Builder to check if the keyword is included in your product title. If you see "NONE" under the "Battle of the listing" section, it means that the keyword is not included in the title.
Step 3: Add the phrases to your title. The "EXACT" and "BROAD" forms will be displayed in the Battle of the listing section.
Step 3b: The listing Ranking Juice for the Product title will also be updated.
Step 4: Click on the "Title" option in the Listing Ranking Juice Leaderboard to see your title's rank.
Step 5: To optimize your listing further, add relevant phrases to the Bullets section and press Enter. The "EXACT" form of the phrases will now appear in the "Battle of the Listing" section.
Step 6: You can also use the Root Usage and Hits filter to see how many times your phrases appear in the title, bullets, description, subject terms, and subject matter.
Step 7: If you want to start over, click the "Clear Data" button to reset the listing.
How to use the Optimize Ranking Juice button:
The Optimize Ranking Juice button will automatically create an entire listing (title, bullets, description, and search terms) that covers all of the main keyword roots and maximizes ranking juice.
Step 1: Click the "Optimize Ranking Juice" button.
Step 2: A dialog box will appear, allowing you to configure the properties and character limits before optimizing your ranking juice.
Step 3: Click "Confirm" to automatically generate a title, bullets, and description that has the highest ranking juice.
Step 4: Now the properties and characters have been generated. You can check your rank by clicking on the title, bullets, and description sections in the Listing Ranking Juice Leaderboard.
How to revert or obtain an old score for each section:
Changes to your listing are saved in the "history" for each section. Click "Open history" to see previous scores, delete them, or switch to a specific one, which will automatically adjust the corresponding score for your listing.
How to Populate list from ASIN:
Step 1: Click the "Populate" button in the listing builder.
Step 2: Select the ASINs you want to populate into your listing builder
Step 3: Click "OK" to confirm your selection.
Step 4: The populated ASINs will now be visible in your dashboard. You can now use them in your listing builder to create or update your listings.
Anatomy of Listing Builder:
- Niche Name: the name or title of a specific product niche or category.
- Excl. 3: excluded non-relevant niche elements are stored here.
- Niche Settings: customize the Search Volume and Minimum Relevancy.
- Assignee: person responsible for performing a specific dive in the niche pipeline.
- Researched: exact recent date of diving in a niche.
- Populate: choose an ASIN or input the product title to build a listing.
- Announcement: Data Dive's new release notification with update count.
- Notification: displays standardized research tasks that need to be completed.
- Comments: use to collaborate with team members, tag and add screenshots.
- Org: email of the account admin.
- Add space or label: adding preferred space and label in a niche.
- Title: field for the product title with optimization suggestions and guidelines.
- Net Ranking Juice for current title: total number of awards each keyword has with a score, determined by how strong the match is in the listing.
- Listing Ranking Juice for current title: measures the strength of a product's current title in terms of its ability to rank well in Amazon search results.
- +Add keywords (up to “%”): allows sellers to identify relevant and high-volume keywords to include in their product title.
- Bullets: short phrases used to highlight a feature or benefit of a product.
- Net Ranking Juice for current bullets: total number of awards each keyword has with a score, determined by how strong the match is in the listing.
- Listing Ranking Juice for current bullets: measures the strength of a product's current bullet in terms of its ability to rank well in Amazon search results.
- +Add keywords: allows sellers to identify relevant and high-volume keywords to include in their product bullet points.
- Description: Sellers can provide up to 2,000 detailed descriptions of their products on the Amazon product page to showcase their features, benefits, and use cases.
- Net Ranking Juice for Current Description: A metric that awards each keyword with a score based on its strength in the product listing.
- Listing Ranking Juice for Current Description: Measures a product's ability to rank well in Amazon search results based on its title and comparison to other top-ranking products in the same category.
- +Add Keywords: Allows sellers to identify relevant and high-volume keywords to optimize their product descriptions and improve their ranking and visibility on Amazon.
- Search Terms: Sellers can enter up to 249 characters of search terms in five separate fields, which improve a product's search visibility and ranking on Amazon.
- +Add Keywords: Allows sellers to identify relevant and high-volume keywords to optimize their product search terms and improve their ranking and visibility on Amazon.
- Subject Matter: Refers to the categories in which a product is listed on Amazon, and sellers must choose the most accurate categories to ensure proper categorization.
- +Add Keywords: Allows sellers to identify relevant and high-volume keywords to optimize their product's subject matter and improve their ranking and visibility on Amazon.
- FFlat File Format: tabular format for organizing and uploading product information to manage and update product listings in bulk.
- Title: main title or name of the product that appears at the top of the product listing.
- Item_name: additional field for a more detailed product name that provides more context or differentiation from competitors.
- Key Product Features: column including important features and specifications of the product to help customers make a purchasing decision.
- Bullet_points: column containing brief, bulleted descriptions of the product's key benefits and features to make it easier for customers to scan and understand.
- Combined stats: offers related to Amazon listing keyword research.
- Overall Listing Ranking Juice: measures the overall ranking potential of a specific keyword based on various factors such as sales, reviews, and listing optimization.
- EXACTs: number of exact matches for a specific keyword in Amazon's search engine.
- SV: estimate of the total number of searches on Amazon that include a specific keyword, including related searches and variations.
- Roots: number of related search terms that share the same root word as the main keyword to find related keywords and identify trends in customer search behavior.
- Broad SV: estimate of the total number of searches on Amazon that include a keyword and any related terms or variations.
- Clear Data: clears all data in the listing builder.
- Optimize Ranking Juice button: automatically generates product title, bullets, description, search terms, and search matter to improve search engine optimization.
- AI Bullets: generates keywords for bullets.
- Listing Ranking Juice Leaderboard: displays the ranking of product listings based on their search engine optimization (SEO) performance.
- Overall: represents the overall ranking of the product listing taking into account all properties and optimization efforts.
- Bullets: category focusing on the use of bullet points to present information about the product in a clear and concise manner.
- Title: category focusing on the effectiveness of the product's title in attracting search engine traffic.
- Description: evaluates the product description, including the use of relevant keywords and the clarity of the message.
- My Listing: shows product ranking on the leaderboard.
- Legend: Color on keywords/roots signifies the first element that hits it in EXACT or EXACT PLR.
- Roots usage and hits: measures the effectiveness of the website's SEO strategy.
- Root: main relevant keyword or phrase for a product.
- Title Usage: measures the number of times root appears in product/website title to improve search engine visibility.
- Bullet Usage: measures number of times root appears in bullet points/feature lists for quick relevance finding.
- Description Usage: measures number of times root appears in product/website description for search engine understanding.
- Search Terms Usage: measures number of times root appears in search terms to increase chance of being found.
- Subject Matter Usage: measures number of times root appears in broader subject matter to demonstrate relevance and authority.
- Broad SV: total search volume for specific root or set of roots to understand overall popularity and competition.
- Frequency: number of times each unique word stem appears in a set of keywords.
- Broad SV Ratio: estimate of total searches on Amazon for a keyword and related terms or variations.
- Keywords (Hits): estimated monthly search volume of a particular keyword.
- Total Ranking Juice: total number of awards for each keyword with a score based on how strong the match is in the listing
- Battle of the listings: a tool for comparing product listings with competitors and identifying areas for improvement.
- Relevancy: a measure of how likely a keyword is to result in a sale.
- Phrase: a keyword match type.
- Ranking Juice: measures how well a product title can rank in Amazon search results.
- Search Volume: the average number of times a keyword is searched on Amazon in a month.
- # of EXACTs: the number of times a keyword or phrase appears exactly in a product title.
- Sort Competitors by: sorting competitors by MKL order and Ranking Juice, from high to low.
Under Combined Stats Settings:
- Great: Listings that have strong performance across all metrics.
- Good: Listings that perform well in most metrics but have some areas for improvement.
- Sufficient: Listings that meet the minimum requirements but could benefit from optimization.
- Insufficient: Listings that have poor performance and need significant improvement.
- Listings Comparison: A side-by-side comparison of your listings with your competitors.
- Titles (TTL): Analysis of your listings' titles to help you optimize for SEO and clarity.
- Bullets (BLT): A breakdown of the bullet points in your listings and their effectiveness in converting customers.
- Descriptions (DSC): An evaluation of your product descriptions and suggestions for improvement.
- Export: Export into Excel or CSV.
- Resource Center : Users can ask questions, give feedback, and access resources such as guided tours and a knowledge base to enhance their understanding of the tool.