Amazon PPC & SQP Data in Rank Radar

Rank Radar combines organic ranking data with Amazon PPC and SQP (Search Query Performance) data to give you a complete view of keyword performance.

This allows you to understand not just where you rank, but how your ads and demand are influencing visibility and sales.

🧭 What data is included

📈 PPC Data (Amazon Ads)

When connected, Rank Radar shows PPC metrics for tracked keywords, including:

• Spend – How much you’re spending on that keyword
• Clicks – Traffic generated from ads
• Sales – Revenue attributed to ads
• Units Sold – Conversions from ads
• CVR (Conversion Rate) – How well clicks convert into purchases

👉 PPC data only appears for:

• Keywords you are actively advertising on
• Keywords that are tracked in Rank Radar

🔍 SQP Data (Search Query Performance)

SQP adds Amazon demand-side data, such as:

• Search volume / demand signals
• Impression share context
• Broader keyword performance trends

👉 This helps you understand:

• Market demand beyond your own ads
• How competitive a keyword is
• Where opportunities exist

🎯 Why this matters

Looking at organic rank alone is incomplete.

By combining PPC + SQP + Organic Rank, you can:

• See if ads are improving organic rankings
• Identify keywords where you’re spending but not converting
• Spot high-demand keywords worth targeting
• Align SEO and PPC strategies

⚙️ How to enable PPC & SQP data

1. Connect your Amazon Ads account to Data Dive
2. Allow time for data to sync
3. In Rank Radar, enable data views via Data Options

You can toggle:

• Organic Rank
• Impression Rank
• PPC Data
• SQP Data

📊 Key concepts

🟢 Organic Rank vs PPC Performance

• Strong PPC + weak organic → opportunity to optimize listing
• Strong organic + weak PPC → ads may be inefficient
• Strong in both → high-priority keyword

🟡 Impression Rank (IR)

Impression Rank shows how your ad visibility compares to others:

• IR 1 → You have the most impressions
• IR 3 → Two advertisers have more visibility than you

👉 This helps evaluate competitiveness in ads

🔵 Tracked vs Untracked Data

Rank Radar aggregates data across:

• Tracked keywords (in your radar)
• Untracked keywords (from PPC reports)

This helps you:

• See the full picture of your ad performance
• Identify gaps (Blind Spend) 
  • Learn more about Blind Spend here: Blind Spend in Rank Radar

🧠 How to use PPC & SQP data effectively

Typical workflow:

1. Review tracked keywords
2. Compare:
   • Organic rank
   • PPC performance
   • Demand (SQP)
3. Take action:
   • ➕ Add high-performing untracked keywords
   • 🚫 Negate poor-performing keywords
   • ✍️ Optimize listing for high-spend keywords
   • 💰 Adjust bids based on performance

⚠️ Limitations

• PPC data depends on your Amazon Ads connection
• Data may take time to sync and update
• Only keywords with active campaigns will show PPC metrics
• SQP data is typically released on Wednesdays, and availability depends on Amazon data access
• Missing days in a range are normal.

• Keywords may appear on different days across reports, depending on relevance and ranking behavior.

  Troubleshoot PPC/SQP Sync Issues here: https://support.datadive.tools/hc/en-us/articles/44523126369817-How-to-Troubleshoot-Syncing-PPC-Data-with-Rank-Radar 
   

🧠 Pro tip

Use PPC + SQP data together:

• PPC tells you what you’re doing
• SQP tells you what the market is doing

The combination helps you:

• Avoid wasted spend
• Capture more demand
• Improve both ads and organic ranking