Rank Radar

Rank Radar is Data Dive’s advanced keyword tracking tool that updates daily. It combines organic rank tracking with PPC data so you can see how both influence your visibility on Amazon.

Use Rank Radar to:

• Identify which keywords drive visibility through organic ranking (OR)

• See how your PPC campaigns impact organic ranks

• Track key changes over time by adding Highlights and Notes

Rank Radar now includes the ability to track keyword rankings for each variation of a product — giving you deeper visibility into how individual child ASINs are performing on Amazon search results.

🧭 How to Start Tracking Keywords in Rank Radar

You can create a Rank Radar from two places in Data Dive:

Method 1: From the Top Navigation Menu

1. In Data Dive, click Track Keywords from the top navigation bar.

2. Paste the ASIN or Amazon product URL you want to track.

   • If you already have a dive for the product, choose Existing Niche, select the niche, pick the number of keywords, then click Create Rank Radar.

   • If you don’t have a dive yet, choose New Niche, select how many products and keywords to include, and click Create Rank Radar. Data Dive will automatically create the niche and begin tracking.

Method 2: From the Rank Radar Menu Page

1. In the left navigation menu, go to Rank Radar.

2. Click + Add a product to Rank Radar.

3. Follow the same creation steps as Method 1.

To view keyword data for a tracked product, click its blue title.

⏸️ How to Remove or Archive Keyword Tracking

You can stop tracking specific search terms by archiving them. 

Check the box next to a keyword and click Archive. Archived keywords won't count towards your Rank Radar quota. 

Resume Tracking:
Go to the Archive tab → check the box of the keyword(s) → click Start Tracking.

 

💸 Blind Spend

Blind Spend in Rank Radar highlights search terms you’re spending ad budget on but not tracking in Rank Radar. These are your campaign blind spots — terms where you’re advertising without visibility into organic rank performance.

This section gathers keyword suggestions from your Dives and PPC reports so you can make smarter tracking decisions.
Use metrics like Sales, Units Sold, and Spend to find high‑performing keywords worth adding to Rank Radar.

✅ To start tracking, check the keyword box and click Start Tracking.

Learn more about Blind Spend here: Blind Spend in Rank Radar
 

🚫 Negate Keywords in Blind Spend

You can now negate keywords directly from Blind Spend to stop wasting ad spend on low-performing terms.

When you negate a keyword:

• It is negated across all campaigns for the ASIN
• Your ads will stop showing for that search term
• The keyword is moved to Archive to keep your list clean

To negate keywords:

1. Select one or more keywords
2. Click Negate Keyword
3. Confirm the action

Requirements:

• An active Amazon connection
• At least one active campaign for the ASIN

Notes:

• Some keywords may not be eligible (e.g. special characters not supported by Amazon)

• If no campaigns are found, negation won’t be available

  
  
   

🧬 Track Rankings Per Product Variation

Rank Radar now lets you break down keyword rankings by product variation. This powerful feature gives you granular insights into how each child ASIN in your parent listing is performing on Amazon search results.

🔍 How to Access Variation Ranks

1. In Rank Radar, find any keyword and click on a specific rank cell in the heatmap (a colored number inside the table).

2. A drawer will slide up at the bottom of the screen.

3. Click the “Rank Per Variation” tab in the drawer to view the daily rank of each variation for that keyword.

You’ll see the organic position for each variation over time, letting you evaluate which variation is dominating and which may be underperforming.

🧠 Why This Matters

• Improve Listing Strategy: Identify which child ASINs are winning — and which might need better images, titles, or backend optimization.

• PPC Optimization: If you're spending on ads and the variation ranking is not your top performer, this insight helps avoid cannibalizing sales.

• Works with Competitor ASINs: You can track variations for any ASIN — not just your own.

📊 SIS Report Aggregate

The SIS Sub‑Aggregate Row combines tracked and untracked data from your Search Term Impression Share (SIS) report.

• Top value: Aggregated PPC data for tracked keywords.

• Bottom value: Total PPC data across all search terms — including those not tracked in Rank Radar.
  This gives a complete PPC performance picture.

➕ How to Add Your Own Search Terms

1. Click Add Search Terms.

2. Enter one or multiple search terms.

3. Click Start Tracking.

(Search Terms = Keywords — the terms are used interchangeably.)

 

🔗 How to Connect Your PPC Account

Connecting your Amazon PPC account lets you view PPC metrics alongside organic ranks, giving full visibility into ad performance.

• PPC data appears only for tracked keywords you’re actively advertising on Amazon.

• Allow some time for PPC reports to sync and populate.

📍 Highlights

Use Highlights to tag and monitor keywords during campaigns or listing changes (e.g. “PPC Push,” “Added to Title,” “Important”).

1. Check the box next to keyword(s) → click Highlight.

2. Name the tag, choose a color, and optionally add notes or start/end dates.

3. To edit, click the tag → Edit.

💡 If you set an end date, a colored box appears across the timeline between start and end.

🗒️ Custom Notes

Custom Notes allow you to highlight events that you want to keep track of that happened on certain dates. 

1. Click the day name (Mon, Tue, etc.) on the chart.

2. Type your note and close.

3. Notes appear as blue circles (hover to view, click to edit).

   • Green circles automatically mark major holidays.

🔍 Search and Filter Keywords

1. Use the Search bar to find keywords.

2. Click + Add filters → choose options → Add criteria.

3. Remove filters using the × or click Clear all.

4. To reuse a filter, click Save current filter.

📅 Setting Date Ranges

Click the date box and select your desired range to adjust the displayed data.

📊 Data Options: Organic Rank, Impression Rank & PPC Insights

The Impression Rank view is no longer a separate tab — it's now part of the Data Options menu within Rank Radar. This gives you more flexible control over what data is displayed.

🔧 How to Toggle Data Views

Click on the “Data Options” button near the top of Rank Radar to control what data shows up in the heatmap grid:

Heatmap Options

• Organic: Toggle on/off the organic rank view.

• Impr. Rank (Impression Rank): Toggle on/off the PPC impression rank view.

  • IR 1 = You’re getting the most PPC impressions for the keyword

  • IR 3 = Two advertisers are getting more impressions than you

Additional Data

• Roots: Adds root-level keyword clustering.

• PPC Data: Enables paid ads metrics like spend, clicks, and CVR.

• SQP Data: Adds SQP keyword performance metrics when available.

📊 The Rank Radar Overview Tab

Product Performance Section

• Organic Rank Averages: Average rank across all tracked keywords.

• Top‑10 KWs: Count of keywords ranked 1‑10 organically.

• Top‑10 SV: Total search volume of those keywords.

• Top‑50 KWs/SV: Same logic for ranks 1‑50.
  (Data Dive uses a 7‑day average to smooth fluctuations.)

Gainers and Losers

See which keywords or roots gained or lost rank over your selected timeframe (1, 7, or 30 days).
Toggle between Organic Rank, Impression Rank, or Search Volume.

Overview Graph

Visualize changes in Organic Rank Averages, Top‑10 KWs, and Top‑10 SV.
Toggle metrics on/off as needed.

BSR Graph

Displays Best Seller Rank trends for each product in the dive.
Click Edit Graph to choose which competitors or categories to display.

show organic ranks at the top and impression ranks at the bottom.