Blind Spend in Rank Radar

Blind Spend helps you identify keywords you may be spending on — or should consider tracking — but are not currently tracked in Rank Radar.

These are your campaign blind spots: search terms where you may be investing budget or missing visibility into organic performance.

🧭 What Blind Spend shows

Blind Spend surfaces keywords from:

• Your PPC reports
• Your existing Dives

It highlights terms where:

• You have ad spend
• But the keyword is not being tracked in Rank Radar

This helps you decide:

• What to start tracking
• What to stop spending on

🎯 Why this matters

Without tracking these keywords:

• You don’t know if ads are improving organic rank
• You may be wasting budget on irrelevant terms
• You miss opportunities to double down on winners

Blind Spend helps you:

• Focus budget on converting keywords
• Expand tracking where it actually matters

➕ How to start tracking keywords

1. Go to Rank Radar → Blind Spend
2. Select one or more keywords
3. Click Start Tracking

Once tracked:

• Keywords move into your main Rank Radar view
• You can monitor organic rank + PPC impact over time

🚫 How to negate keywords (stop wasting spend)

You can negate keywords directly from Blind Spend to stop ads from showing on low-performing terms.

To negate keywords:

1. Select one or more keywords
2. Click Negate Keyword
3. Confirm the action

What happens when you negate:

• The keyword is negated across all campaigns for the ASIN
• Your ads will stop showing for that search term
• The keyword is moved to Archive to keep your list focused

⚠️ Requirements for negating keywords

Negation is only available when:

• You have an active Amazon connection
• There is at least one active campaign for the ASIN

If these conditions are not met, the option will be disabled.

⚠️ Limitations

• Some keywords may not be eligible for negation
  • Example: keywords with unsupported special characters
• If no recent campaigns are found, negation will not be available

📊 How to use Blind Spend effectively

Use metrics like:

• Spend
• Sales
• Units Sold

Typical workflow:

1. Identify high-spend keywords
2. Check if they generate sales
3. Decide:
   • ✅ Start tracking → if relevant and performing
   • 🚫 Negate → if wasting budget
   • ⏸️ Ignore → if low priority

🧠 Pro tip

Blind Spend works best when used regularly.

Quick weekly loop:

• Review new Blind Spend keywords
• Add high-potential terms to tracking
• Negate obvious budget drains

This keeps your:

• Tracking focused
• PPC spend efficient
• Data clean