Competitor Price Tracker

Competitor Price Tracker helps you monitor when your competitors change pricing or launch promotions, so you can better understand shifts in rankings and sales velocity.

What is Competitor Promotion Tracking?

Competitor Promotion Tracking allows you to track selected competitor products and detect:

• Price drops
• Active promotions (coupons, discounts)
• Changes in pricing over time

When a change is detected, it is surfaced directly in the app, giving you immediate visibility into what may be impacting your performance.

Why this matters

Sudden changes in rank or sales are often influenced by external factors, such as competitors adjusting pricing or running promotions.

With Competitor Promotion Tracking, you can:

• Quickly identify when competitors are running promotions
• Understand potential causes behind ranking changes
• Spot pricing trends across your niche
• Make more informed decisions around pricing and advertising

How it works

Step 1: Add competitors to track

Navigate to Competitor Price Tracker and click + Add Competitor to start tracking a product.

Each tracker monitors one competitor ASIN.

Step 2: Monitor changes

Once added, Data Dive continuously monitors those competitors for:

• Price updates
• Promotions and discounts

When a change occurs, it is reflected in your tracker and surfaced within the app.

Step 3: Review detected changes

Inside the tracker, you’ll see:

• Current Price – latest detected price
• Recent Changes – highlights events like:
  • Promo Active (e.g. 37% off)
  • Price Drop (e.g. 5% off)
• Date Detected / Last Change – when the change was identified

This allows you to quickly scan and understand what’s happening across your tracked competitors.

Tips

• Track your top competitors, not just a large list
• Focus on products competing for your main keywords
• Use recent changes to correlate with ranking or performance shifts

Availability

Competitor Promotion Tracking is available on Standard and Enterprise plans.

Notes

• Each tracker monitors one competitor product (ASIN)
• There is a limit to how many competitors you can track at once
• Changes are surfaced within the app as they are detected