Niche Pipeline Walkthrough

📊 What is the Niche Pipeline?

The Niche Pipeline is your central dashboard for managing all Dives performed in your Data Dive account. It serves as a live portfolio of your niche research — allowing you to filter, organize, assign, edit, and prioritize Dives with precision.

Whether you're a solo seller or collaborating across a large team, the Niche Pipeline gives you complete visibility and control over your ongoing and historical research.

🛠 Editing & Managing Niches in the Niche Pipeline

You can manage your Dives directly from the Niche Pipeline using checkboxes and the Bulk Update menu.

✏️ Rename, Delete, Assign & More

To edit one or more niches:

1. Select the checkbox next to the niche(s) you want to edit.

2. A blue action bar will appear with options like:

   • Delete – Permanently remove the Dive

   • Bulk Update – Opens a dropdown with options to:

     • Assign to a team member

     • Add/remove labels

     • Move to a Space

     • Update launch status or priority

   • Open… – Jump into selected Niche

   • Rename – Change the name of a single Niche

🧠 Note: Rename is available when one niche is selected at a time. For bulk changes, use Labels or Spaces to organize at scale.

✅ Pro Tips

• Use consistent naming conventions for quick scanning (e.g. Brand | Product | Launch Phase)

• Use Spaces to organize by project or brand, and Labels for progress states (e.g., “Needs Review” or “Q4 Prep”)

• Reorganize or reassign niches as team roles shift over time

🔁 Can I Duplicate a Niche?

There is no direct option to duplicate a niche at this time.

However, you can recreate a Dive using the same competitors:

• From the DiveBox, search for the product you're researching

• Select the same ASINs from your previous Dive

• Start a new Dive — this will create a fresh niche while preserving your competitor structure

This is useful if you want to test different keywords, configurations, or run a new Profits tab without affecting historical data.

🔍 Filtering & Searching Niches

You can create custom views of your Dives using powerful filtering options.

How to filter your Niche Pipeline:

1. Keyword search: Use the search bar at the top to look for Dives by name or keyword.

2. Column filters: Click the filter icon in any column (e.g., ROI, Launch Date, Assignee) to refine your results.

3. Set conditions: Use the dropdowns to filter by "equals," "contains," "greater than," etc.

4. Save filters: Click the “Filters” tab on the right → give your filter a name → click Save Filter.

5. Reset filters: Click Reset Filter to remove all filters and start again.

🗂️ Using Spaces & Labels

Spaces and Labels help you categorize, prioritize, and collaborate effectively.

Organize using Spaces & Labels:

1. Open sidebar: Click the double arrow to view all Spaces and Labels.

2. Add to Spaces: Click the pencil icon next to a niche → assign it to one or more Spaces → hit Enter.

3. Tag with Labels: Click the pencil in the Labels column → enter a tag (e.g., “Q4 Launch”, “Needs Attention”) → hit Enter.

4. Filter by Space/Label: Use the column filter icons to isolate specific groups.

5. Assign to team members: Use the Assignee pencil icon to delegate niches.

6. Filter by assignee: Check the box beside a teammate’s name to show only what’s assigned to them

Anatomy of The Niche Pipeline:

1. Notification: Here the user can view notifications and reminders to complete standardized research. Clicking on the icon will reveal all of the research tasks that have been scheduled.
2. Announcement: Here the user can view announcements from Data Dive including Office Hours topics and new feature release updates.
3. Comments: Here the user can view comments and collaborate with members of their organization. Comments can be left as text or a screenshot.
4. Table view: Click this button to view the Niche Pipeline as a table.
5. Board view: Click this button to view the Niche pipeline in board view. Each card represents one niche; "representation of the products" - of the niches
6. Niche Name: Personalized label for a niche that can be customized to help organize research.
7. Marketplace: This shows the Amazon marketplace where the products in this niche are being sold.
8. Hero Keyword: Keyword used to search this niche in Amazon.
9. Score: Shows the total score for this niche for a completed Product Evaluation Scorecard. If you have not yet completed a scorecard, this column will be blank.  
10. Notes: Users can use the notes column to input additional information, observation, or status related to this niche.
11. Assignee: This shows the user within your organization who has been assigned to this research.

12. Spaces: Shows which Spaces have been assigned to a specific niche.
13. Labels: Shows which Labels have been assigned to a specific niche.
14. Number of Researches: Shows the total number of dives that have been completed in a niche.
15. First Research: Date of the first research of that niche.
16. Most recent Research: Shows the date of when the most recent research was completed for this niche.
17. No. of competitors: Number of competitor products in that niche.
18. Min Relevancy: Filters the Niche Pipeline based on the Minimum Relevancy Niche Settings in the MKL.
19. Min SV: Help filter out the keywords.
20. Max SV: Help filter out the keywords.
21. Number of visible keywords: Shows the total number of keywords that are currently displayed in the Master Keyword List.
22. SV of visible keywords: Shows the combined visible Search Volume of all keywords in the Master Keyword List.
23. Competition SV strength: Shows the average search volume strength for this niche.

24. Median Days Listed: Number of days competitors in this niche have been listed; it's not average - it's a range of lower to median values of the competitors.
25. Median review count: Number of reviews competitors in this niche have received; it's not average - it's a range of lower to median values of the competitors.
26. # of very strong sellers: Shows the number of sellers ranked on page 1 for more than 80% of the keywords in the Master Keyword List for a niche.
27. % of very strong sellers: Shows the percentage of sellers in this niche that are ranked on page 1 for more than 80% of the keywords in the Master Keyword List.
28. Shipping method: Shows the type of shipping method for this niche if completed in the Profits Tool.
29. Turns per year: Shows the inventory turnover rate for this niche if completed in the Profits Tool.
30. Landed cost: After completing the Profits tab, this column will display the landed cost for selling a product in this niche.
31. Product gross profit: After completing the Profits tab, this column will display the gross profit margin for a product in this niche.
32. Product gross profit %: After completing the Profits tab, this column will display the profit margin percentage for a product in this niche.
33. Breakeven selling price: Minimum price to cover all costs of bringing a product to market, displayed after completing the Profits tab.
34. ROI %: After completing the Profits tab, this column will display the Return On Investment for a product in this niche.  
35. Annualized gross profit: displays estimated gross profit for a product in this niche.
36. Annualized ROI %: this column will display annualized Return On Investment for a product in this niche.

37. Budget required to launch: this column will display the estimated cost to launch a product on Amazon.
38. Competition keyword strength: Shows the average level of competition via keyword strength for this niche.
39. # of relevant keywords: Refers to the total number of keywords that are relevant to this niche and are currently shown in the Master Keyword List.
40. # of launch keywords: This is an old metric on Data Dive that is being phased out. You can disregard this column.
41. Total search volume of all the MKL KWs: Refers to the aggregate search volume for all of the keywords included in the Master Keyword List of this niche.
42. %of visible keywords: percentage of seller's master keyword list that appear in Amazon search results, determined by relevance, product title, description, competition, and customer search query.
43. Rating: average rating of all competitors in a niche.
44. Price: refers to the average price of competitors in a niche, in the respective currency of that niche's marketplace.
45. Sales: a range of lower and higher median competitor sales for a niche.
46. Revenue: Estimated 30-day revenue at search time, indicating the financial performance of product/seller/category. Crucial metric for pricing, marketing, and business decisions on Amazon.
47. Listing age: Date a product was first listed on Amazon, indicating its availability and track record.
48. Review count: average number of competitor reviews.
49. Columns: You can customize the view of the data to suit your needs and make it easier to analyze and draw insights from the information presented by selecting and deselecting the checkbox.
50. Export: Export the list of keywords from the Pipeline as Excel or CSV.
51. Filter: Selecting different options to specify the criteria for filtering data based on the presence or absence of certain keywords or values.
52. Resource Center: Users can ask questions, give feedback, and access resources such as guided tours and a knowledge base to enhance their understanding of the tool.