Niche Pipeline

Niche Pipeline Walkthrough

What is the Niche Pipeline?

The Niche Pipeline is a comprehensive record of all diving activities performed under your account. By creating and applying filters within Niche Pipeline you can quickly group and analyze previously created research.

How to create and use filters in Niche Pipeline:

Step 1: To filter by keyword, click on the search bar and enter your desired keyword or phrase.

Step 1b: You can also see additional filtering options by clicking on the "filter" button at the top of each column.

Step 2: Use the dropdown menu and set your filtering parameters.

Step 3: To save a filter, click on the “filters” tab on the right side of the screen. After entering a filter name, click "Save filter". After saving, you will be able to re-use this filter.

Step 4: Click "Reset Filter" to clear the filter within the Niche Pipeline to start creating again.

How to use Spaces & Labels:

Step 1: Click the double arrow icon in the sidebar to view and navigate to research already tagged with labels.

Step 2: To assign a niche to multiple Spaces, tag team members across Spaces simultaneously by clicking the pencil icon. Click enter to save preferences.

Step 3: To assign a niche to a specific label, click on the pencil icon in the Labels column and save your preferences by hitting enter.

Step 4: To filter results by Spaces or Labels, click on the filter icon above each column.

Step 5: To assign a niche to a team member, click the pencil icon and select an assignee.

Step 6: Click the checkbox beside the assignee email address to filter results. This will show you only the niches assigned to a particular team member.

Pro tip: After completing the Profits tab, more information will be displayed in the Niche Pipeline. As more data is added, you will be able to have more control with filtering. For example, filtering a niche by ROI or Annualized ROI.

Anatomy of The Niche Pipeline:

1. Notification: Here the user can view notifications and reminders to complete standardized research. Clicking on the icon will reveal all of the research tasks that have been scheduled.
2. Announcement: Here the user can view announcements from Data Dive including Office Hours topics and new feature release updates.
3. Comments: Here the user can view comments and collaborate with members of their organization. Comments can be left as text or a screenshot.
4. Table view: Click this button to view the Niche Pipeline as a table.
5. Board view: Click this button to view the Niche pipeline in board view. Each card represents one niche; "representation of the products" - of the niches
6. Niche Name: Personalized label for a niche that can be customized to help organize research.
7. Marketplace: This shows the Amazon marketplace where the products in this niche are being sold.
8. Hero Keyword: Keyword used to search this niche in Amazon.
9. Score: Shows the total score for this niche for a completed Product Evaluation Scorecard. If you have not yet completed a scorecard, this column will be blank.  
10. Notes: Users can use the notes column to input additional information, observation, or status related to this niche.
11. Assignee: This shows the user within your organization who has been assigned to this research.

12. Spaces: Shows which Spaces have been assigned to a specific niche.
13. Labels: Shows which Labels have been assigned to a specific niche.
14. Number of Researches: Shows the total number of dives that have been completed in a niche.
15. First Research: Date of the first research of that niche.
16. Most recent Research: Shows the date of when the most recent research was completed for this niche.
17. No. of competitors: Number of competitor products in that niche.
18. Min Relevancy: Filters the Niche Pipeline based on the Minimum Relevancy Niche Settings in the MKL.
19. Min SV: Help filter out the keywords.
20. Max SV: Help filter out the keywords.
21. Number of visible keywords: Shows the total number of keywords that are currently displayed in the Master Keyword List.
22. SV of visible keywords: Shows the combined visible Search Volume of all keywords in the Master Keyword List.
23. Competition SV strength: Shows the average search volume strength for this niche.

24. Median Days Listed: Number of days competitors in this niche have been listed; it's not average - it's a range of lower to median values of the competitors.
25. Median review count: Number of reviews competitors in this niche have received; it's not average - it's a range of lower to median values of the competitors.
26. # of very strong sellers: Shows the number of sellers ranked on page 1 for more than 80% of the keywords in the Master Keyword List for a niche.
27. % of very strong sellers: Shows the percentage of sellers in this niche that are ranked on page 1 for more than 80% of the keywords in the Master Keyword List.
28. Shipping method: Shows the type of shipping method for this niche if completed in the Profits Tool.
29. Turns per year: Shows the inventory turnover rate for this niche if completed in the Profits Tool.
30. Landed cost: After completing the Profits tab, this column will display the landed cost for selling a product in this niche.
31. Product gross profit: After completing the Profits tab, this column will display the gross profit margin for a product in this niche.
32. Product gross profit %: After completing the Profits tab, this column will display the profit margin percentage for a product in this niche.
33. Breakeven selling price: Minimum price to cover all costs of bringing a product to market, displayed after completing the Profits tab.
34. ROI %: After completing the Profits tab, this column will display the Return On Investment for a product in this niche.  
35. Annualized gross profit: displays estimated gross profit for a product in this niche.
36. Annualized ROI %: this column will display annualized Return On Investment for a product in this niche.

37. Budget required to launch: this column will display the estimated cost to launch a product on Amazon.
38. Competition keyword strength: Shows the average level of competition via keyword strength for this niche.
39. # of relevant keywords: Refers to the total number of keywords that are relevant to this niche and are currently shown in the Master Keyword List.
40. # of launch keywords: This is an old metric on Data Dive that is being phased out. You can disregard this column.
41. Total search volume of all the MKL KWs: Refers to the aggregate search volume for all of the keywords included in the Master Keyword List of this niche.
42. %of visible keywords: percentage of seller's master keyword list that appear in Amazon search results, determined by relevance, product title, description, competition, and customer search query.
43. Rating: average rating of all competitors in a niche.
44. Price: refers to the average price of competitors in a niche, in the respective currency of that niche's marketplace.
45. Sales: a range of lower and higher median competitor sales for a niche.
46. Revenue: Estimated 30-day revenue at search time, indicating the financial performance of product/seller/category. Crucial metric for pricing, marketing, and business decisions on Amazon.
47. Listing age: Date a product was first listed on Amazon, indicating its availability and track record.
48. Review count: average number of competitor reviews.
49. Columns: You can customize the view of the data to suit your needs and make it easier to analyze and draw insights from the information presented by selecting and deselecting the checkbox.
50. Export: Export the list of keywords from the Pipeline as Excel or CSV.
51. Filter: Selecting different options to specify the criteria for filtering data based on the presence or absence of certain keywords or values.
52. Resource Center: Users can ask questions, give feedback, and access resources such as guided tours and a knowledge base to enhance their understanding of the tool.