Niche Tracker

Niche Tracker Start Guide

What Is The Niche Tracker?  

Similar to the MKL, the Niche tracker undergoes changes over time, allowing you to observe your competitors' progressions or regressions. 

How To Use The Niche Tracker: 

Step 1: Open the Niche Tracker tool.

Step 2: Click the "Niche Dive Again" drop down arrow and select "Dive Again - Same Competitors" 

Step 3: Toggle "Off" any competitors you don't want to include in the new dive and click "Dive Again". The Dive will start and then take you to the MKL once it is finished. 

How To Adjust The Attributes Competitors Table:

Step 1: Click on the "Setting" icon located in the right corner.

Step 2: Select the desired attributes you want to include for each competitor. This could include attributes such as price, sales, star rating, SV % (percentage of MKL search volume ranked on page 1), BSR (Best Seller Rank), OOS% (out of stock percentage).

How to Schedule Auto Dives

Step 1: To set up an Auto Dive, open the Niche Tracker tab, click the "Niche Dive Again" drop down arrow and select "Schedule Auto-Dive".

Step 2: To dive again with the same competitors each time, select the "Regular" tab, choose the frequency and day of the week the auto-dive will be completed, and click "Schedule".

How to Delete Research from the Niche Tracker:

Step 1: Click on the 3 dots beside the date of the research. A pop-up will appear. Click "Delete".

Anatomy of Niche Tracker:

1. Niche Name: Name or title of a specific product category.
2. Excl. 3: All excluded non-relevant niche elements are stored here.
3. Niche Settings: You can customize the Search Volume and Minimum Relevancy.
4. Assignee: This shows the user within your organization who has been assigned to this research.
5. Researched: The exact recent date of diving in a niche.
6. Announcement: Here the user can view announcements from Data Dive including Office Hours topics and new feature release updates.
7. Notification: Here the user can view notifications and reminders to complete standardized research. Clicking on the icon will reveal all of the research tasks that have been scheduled.
8. Comments: Here the user can view comments and collaborate with members of their organization. Comments can be left as text or a screenshot.
9. Org: The email of the admin of the account.
10. Add space or label: Adding preferred space and label in a niche.
11. Dive Again Button: This feature allows users to automatically dive into the top competitors in the niche that they want to add.
12. Number of Competitors: shows the total number of competitors in a niche.
13. Rating: This metric indicates the average rating of the products in the niche.
14. Number of Reviews: shows the total number of reviews of the products in the niche.
15. Price: This metric shows the average price of the products in the niche.
16. Sales Higher Range: shows the upper range of sales for the top-performing products in the niche.
17. Sales Lower Range: shows the lower range of sales for the top-performing products in the niche.
18. Revenue Higher Range: shows the upper range of revenue for the top-performing products in the niche.
19. Revenue Lower Range: shows the lower range of revenue for the top-performing products in the niche.
20. Competition SV Strength: the strength of competition in the niche.
21. MKL SV: the average search volume of the top keywords for the niche.
22. Progress Graph: provides a visual representation of the performance of the niche over time.
23.  Date: date in the niche tracker refers to the date when the research was conducted, and clicking on it allows for filtering the results by a specific date.
24. Brand: the average number of brands in the niche.
25. Asin: Unique identifier assigned to each product listed on Amazon, used to distinguish it from other products in the catalog.
26. Consistency (%): the percentage of products in the niche that have consistent sales.
27. Price: the average price of the products in the niche.
28. Bell icon: to enable the reminder feature.
29. Date: allows users to filter the data based on the research date.
30. Show: allows users to select how often they want to view the data (every research, last research every day, last research every week, last research every month).
31. Settings icon: option allows you to customize which data points you want to view for each brand. You can choose to display the brand's price, sales, rating, SV% (search volume strength), BSR (best seller rank), OOS % (out of stock percentage), and listing ranking juice.
32. Export Niche Median: export the median values of important metrics in the niche tracker into an Excel or CSV file for further analysis.
33. Export Competitors: allows the user to export the data of all competitors into an Excel or CSV file for further analysis.