Niche Tracker

Niche Tracker Start Guide

What is the Niche Tracker?  

Similar to the MKL, the Niche tracker undergoes changes over time, allowing you to observe your competitors' progressions or regressions. Currently, the Niche Tracker is the best way to track changes to organic keyword ranking over a period of time.

How to use the Niche Tracker: 

Step 1: Open the Niche Tracker tab.

Step 2: Click "Dive Again" and specify the number of top competitors you want to add to your niche.

Step 3: Click "Begin".

Step 4: You will be directed to new tab and Divebox will automatically load. It is stored and can be found in your Niche Pipeline.

Step 5: To access your Master Keyword List, click "Go to Master Keyword List".

Step 5b: To see the results of your new dives and the current date of the latest dive, simply reload the Niche Tracker tab.

How to view prior research from the Niche Tracker:

All your Data Dive Niches are automatically saved as Google Sheets, in which you can directly access to them using the Niche Tracker section. This is helpful for when you need to export data as CSV/Excel/Sheets, or if you need to share it externally. Follow these steps to review them:

Step 1: Click on the date when the research was conducted.

Step 2: This will redirect you to a new tab where you can see the generated sheet of your research.

How to Add Attributes in competitors table:

Step 1: Click on the "Setting" icon located in the right corner.

Step 2: Select the desired attributes you want to include for each competitor. This could include attributes such as sales, rating, SV %, BSR, OOS, and listing ranking juice.

How to set reminders for Niche Tracker

Step 1: Open the Niche Tracker tab.

Step 2: Click the “Schedule an Auto Dive” to enable the reminder feature.

Step 3: Select the day you want to schedule your research on a weekly or bi-weekly basis, depending on how often optimizations are made.

Step 4: To view the research conducted on a specific date, simply click on the filter and select the date.

How to Delete Research from the Niche Tracker:

Step 1: Click on the 3 dots beside the date of the research.

Step 2: A pop-up will appear asking if you want to delete the research. Click "Delete" to confirm.

Anatomy of Niche Tracker:

1. Niche Name: Name or title of a specific product category.
2. Excl. 3: All excluded non-relevant niche elements are stored here.
3. Niche Settings: You can customize the Search Volume and Minimum Relevancy.
4. Assignee: This shows the user within your organization who has been assigned to this research.
5. Researched: The exact recent date of diving in a niche.
6. Announcement: Here the user can view announcements from Data Dive including Office Hours topics and new feature release updates.
7. Notification: Here the user can view notifications and reminders to complete standardized research. Clicking on the icon will reveal all of the research tasks that have been scheduled.
8. Comments: Here the user can view comments and collaborate with members of their organization. Comments can be left as text or a screenshot.
9. Org: The email of the admin of the account.
10. Add space or label: Adding preferred space and label in a niche.
11. Dive Again Button: This feature allows users to automatically dive into the top competitors in the niche that they want to add.
12. Number of Competitors: shows the total number of competitors in a niche.
13. Rating: This metric indicates the average rating of the products in the niche.
14. Number of Reviews: shows the total number of reviews of the products in the niche.
15. Price: This metric shows the average price of the products in the niche.
16. Sales Higher Range: shows the upper range of sales for the top-performing products in the niche.
17. Sales Lower Range: shows the lower range of sales for the top-performing products in the niche.
18. Revenue Higher Range: shows the upper range of revenue for the top-performing products in the niche.
19. Revenue Lower Range: shows the lower range of revenue for the top-performing products in the niche.
20. Competition SV Strength: the strength of competition in the niche.
21. MKL SV: the average search volume of the top keywords for the niche.
22. Progress Graph: provides a visual representation of the performance of the niche over time.
23.  Date: date in the niche tracker refers to the date when the research was conducted, and clicking on it allows for filtering the results by a specific date.
24. Brand: the average number of brands in the niche.
25. Asin: Unique identifier assigned to each product listed on Amazon, used to distinguish it from other products in the catalog.
26. Consistency (%): the percentage of products in the niche that have consistent sales.
27. Price: the average price of the products in the niche.
28. Bell icon: to enable the reminder feature.
29. Date: allows users to filter the data based on the research date.
30. Show: allows users to select how often they want to view the data (every research, last research every day, last research every week, last research every month).
31. Settings icon: option allows you to customize which data points you want to view for each brand. You can choose to display the brand's price, sales, rating, SV% (search volume strength), BSR (best seller rank), OOS % (out of stock percentage), and listing ranking juice.
32. Export Niche Median: export the median values of important metrics in the niche tracker into an Excel or CSV file for further analysis.
33. Export Competitors: allows the user to export the data of all competitors into an Excel or CSV file for further analysis.