The Deep Dive dashboard gives you a high level overview into the niche.
What is Deep Dive?
Provides a detailed analysis of the niche including images from the product detail page, detailed sales and pricing information as well as technical specifications about the product.
How to analyze using Deep Dive:
In the expanded view, Deep Dive shows information from each ASINs product detail page, logistics information, variations, images as well as sales and Keepa charts. The graph dates can be changed in the top right corner.
How to toggle between the expanded and collapsed views:
Step 1: Click on the two arrows facing each other to collapse the view and see only the main images and listing images. Click the arrows facing away from each other to expand the view.
The color of the product titles refers to the same Strength indicator on the MKL:
Red - Products that are ranked on Page 1 for 80%+ of the search volume in the MKL
Orange - Products that are ranked on Page 1 for 60%+ of the search volume in the MKL
Yellow - Products that are ranked on Page 1 for 40%+ of the search volume in the MKL
Green - Products that are ranked on Page 1 for 20%+ of the search volume in the MKL
The BSR Chart:
The BSR chart with show the BSR (Best Seller Rank) of each of the products in the Dive. This is helpful to track and compare how products are performing in relation to each other over time.
You can toggle "On" and "Off" which competitors you want to see on the graph and choose the BSR category.
How to export Deep Dive data?
At this time, it is only possible to export the images from Deep Dive. You can download one product's images by click 'Download images' below their product images or all of the images for all products by clicking the Download icon in the top right next to the data range.
Anatomy of Deep Dive:
- Niche Name: refers to the name or title of a specific product niche or category.
- Exclusions: Sellers can see the excluded keywords, phrases, and ASINs that are non-relevant.
- Niche Settings: refers to a set of criteria that can be applied to filter and narrow down the search results for products in a particular niche. These settings include Minimum Search Volume, Maximum relevancy, Maximum rank, and a Minimum number of words.
- Assignee: This shows the user within your organization who has been assigned to this research.
- Researched: Shows the date of when the most recent research was completed for this niche.
- Notification: Here the user can view notifications and reminders to complete standardized research. Clicking on the icon will reveal all of the research tasks that have been scheduled.
- Announcement: Here the user can view announcements from Data Dive including Office Hours topics and new feature release updates.
- Comments: Here the user can view comments and collaborate with members of their organization. Comments can be left as text or a screenshot.
- Org: the admin email of the account.
- Add space or label: adds preferred space and label in a niche.
- Tables (Below): Competitor analysis tables show information such as listing titles, images, dimensions, weight, pricing, and Keepa charts to compare sales trends. This helps you improve your own product listings by understanding how competitors sell their products and identifying areas for improvement.
- Seller's Country: The country where the seller is located.
- Buy Box is FBA: The product is fulfilled by Amazon.
- Current price (New): The current selling price of the product.
- Sales: The number of sales the product has made.
- Package Dimensions (in): The dimensions of the product's packaging in inches.
- Color: The color of the product.
- 90d OOS (New): The number of times the product has been out of stock in the last 90 days.
- Variation attributes: The attributes that vary among different variations of the product, such as size or color.
- Current Lightning deals: The current promotional deals for the product.
- 90d average price (New): The average selling price of the product over the last 90 days.
- Weight (lbs): The weight of the product in pounds.
- Size: The size of the product.
- Size Tier: The tier that the product's size falls under.
- Frequently bought together: The products that are frequently bought together with the current product.
- Variations: The different variations of the product available for purchase.
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