Deep Dive

The Deep Dive dashboard gives you a high level overview into the niche.

What is Deep Dive?

Provides a detailed analysis of the niche including images from the product detail page, detailed sales and pricing information as well as technical specifications about the product.

How to analyze using Deep Dive: 

In the expanded view, Deep Dive shows information from each ASINs product detail page, logistics information, variations, images as well as sales and Keepa charts for the past 90 days. 

Keepa charts are pulled in automatically in the expanded view.  

If you include your hero keyword when starting your dive,  Google and Amazon trends will appear automatically.

How to toggle between the expanded and collapsed views:

Step 1: Click on the three dots located on the right side of the screen.

Step 2: Click "Collapse All" to minimize or collapse all sections, so their contents are not visible.

Step 3: Click "Expand All" to expand all sections, making their contents visible.

How to export Deep Dive data?

Unfortunately, it is currently not possible to export the raw data from Deep Dive.

Anatomy of Deep Dive:

1. Niche Name: refers to the name or title of a specific product niche or category.
2. Exclusions: Sellers can see the excluded keywords, phrases, and ASINs that are non-relevant.
3. Niche Settings: refers to a set of criteria that can be applied to filter and narrow down the search results for products in a particular niche. These settings include Minimum Search Volume, Maximum relevancy, Maximum rank, and a Minimum number of words.
4. Assignee: This shows the user within your organization who has been assigned to this research.
5. Researched: Shows the date of when the most recent research was completed for this niche.
6. Notification: Here the user can view notifications and reminders to complete standardized research. Clicking on the icon will reveal all of the research tasks that have been scheduled.
7. Announcement: Here the user can view announcements from Data Dive including Office Hours topics and new feature release updates.
8. Comments: Here the user can view comments and collaborate with members of their organization. Comments can be left as text or a screenshot.
9. Org: the admin email of the account.
10. Add space or label: adds preferred space and label in a niche.
11. Keyword Search Volume: the number of times a keyword is searched for in a given period of time.
12. Brands' Page 1 Domination: a bar graph showing the percentage of organic search traffic received by different brands on Page 1.
13. Quarterly Median: the midpoint of prices of products sold on Amazon within a niche over a three-month period.
14. Search Volume Trends: tracks the popularity of a specific keyword or search term over time.

15. Tables (Below): Competitor analysis tables show information such as listing titles, images, dimensions, weight, pricing, and Keepa charts to compare sales trends. This helps you improve your own product listings by understanding how competitors sell their products and identifying areas for improvement.
16. Seller's Country: The country where the seller is located.
17. Buy Box is FBA: The product is fulfilled by Amazon.
18. Current price (New): The current selling price of the product.
19. Sales: The number of sales the product has made.
20. Package Dimensions (in): The dimensions of the product's packaging in inches.
21. Color: The color of the product.
22. 90d OOS (New): The number of times the product has been out of stock in the last 90 days.
23. Variation attributes: The attributes that vary among different variations of the product, such as size or color.
24. Current Lightning deals: The current promotional deals for the product.
25. 90d average price (New): The average selling price of the product over the last 90 days.
26. Weight (lbs): The weight of the product in pounds.
27. Size: The size of the product.
28. Size Tier: The tier that the product's size falls under.
29. Frequently bought together: The products that are frequently bought together with the current product.
30. Variations: The different variations of the product available for purchase.

31. Collapsed: The section is hidden or minimized so that its contents are not visible.
32. Collapse all: Collapsing all sections or items means hiding or minimizing their contents.
33. Expand all: Expands all sections or items, making their contents visible.