The Normalizer

What is the Normalizer?

The Normalizer is a text processing tool that removes the plurals and conjunctions from keywords. This is mainly used for PPC campaigns as it prevents overlapping keywords from competing with each other for the same search terms. 

Example: 'garlic press for kitchens' becomes 'garlic press kitchen'.

You can copy and paste in your own keywords and use the unique normalized keywords to create your own PPC campaigns within Amazon. 

How to use the Normalizer:

Step 1: Paste in any keywords you want to normalize. You can also include the keywords' search volume if you have it. 

Step 2: You can now copy and use the normalized keywords to create PPC campaigns. Unique Normalized Keywords are the Normalized KWs with any duplicates removed. 

Pro Tip: You do not want to normalize keywords for writing your listing copy. Amazon treats each keyword as unique and each keyword can return different search results. 

Anatomy of Normalizer:

1. Niche Name: Name or title of a specific product category.
2. Most recent research: Date of the latest dive in a niche.
3. Assignee: A person responsible for performing a specific dive.
4. Notification: Display standardized research tasks on the icon.
5. Announcement: Red circle with the number of updates on the icon for new releases.
6. Comments: Collaboration through tagging team members and adding screenshots.
7. Org: Email of the admin of the account.
8. Add space or label: Addition of preferred space and label in a niche.
9. Share with manage access: Sharing files with team members who can edit and manage the niche.
10. Paste any list of keywords in this column: Input a list of keywords for analysis or research.
11. And their SV (or whatever numbers you want to aggregate): Input of search volume numbers or other numerical data for analysis.
12. Normalized KWs: Keywords with the plurals and conjunctions removed. 
13. Unique normalized keywords: Normalized keywords with any duplicates removed. 
14. Aggregate SV: The combined total number of searches on Amazon each month for the keywords that make up the normalized keywords. 
15. Representative with the highest SV: The keyword with the most search volume out of the keywords that make up the normalized keyword.
16. Filter: Selection of criteria for filtering data based on keywords or values.
17. Columns: Customization of data view for analysis by selecting and deselecting checkboxes.
18. Export: Exports a list of keywords from the Normalizer as an Excel or CSV file.
19. Rate: Providing detailed feedback on the product's strengths and weaknesses through rating.