How to Quickly Set Up PPC Campaigns?
Step 1: After cleaning up your master keyword list, go to the PPC Keywords tab and click the "Import MKL" button to bring in the keywords from the MKL.
Step 2: Navigate to the PPC campaigns for Launch tab.
Step 3: Choose the roots manually by selecting the checkbox in the "Group by this root?" column. Remember to select relevant keywords and avoid using generic ones that may not accurately describe your product.
Step 4: On the right-hand side, you will see a table that groups the selected keywords into campaigns.
Step 5: Set your parameters, such as SKU, naming convention, bidding strategy, and campaign budgets. You can also review the campaigns and the number of keywords in each campaign.
Step 6: Connect your Seller Central account and add your PPC account to send the campaigns to Amazon then click "Send campaigns to Amazon" button.
Step 7: Decide whether you want to generate a bulk sheet in Legacy Format or New Format. This is useful if you want to modify and work with the data in its raw form.
Step 7b: After generating the bulk sheet, click the generated link to download the file as an Excel spreadsheet. Then, upload the spreadsheet to the Bulk Operations Portal to create your campaigns.
To know more about PPC Campaigns, please visit the articles listed below.