What is click-through rate (CTR)?

What is click-through rate (CTR)?

"Click-Through Rate" (CTR) is a metric that assesses the effectiveness of a product's listing in attracting clicks from potential customers. It is calculated by dividing the number of impressions (how many times the listing was shown) by the number of clicks it received. A higher CTR indicates a more compelling listing that engages users, while a lower CTR suggests the need for optimization.

On Amazon, the CTR of a product listing is influenced by several factors, including the price, the number of reviews, and the main image. These elements play a significant role in capturing the attention of customers and driving them to click on the listing.

To further optimize for CTR, try creating variations to your main image by testing different concepts found on the Main Image Matrix below.