What is Ranking juice?
"Ranking juice" refers to the amount of credit a product listing receives for its keyword ranking based on its performance. This credit is earned through various actions, such as clicks, adding to cart, and sales.
The effectiveness of a listing's written content and the match type used are factors that determine the credit it receives. To surpass the competition and increase ranking, it's essential to maintain relevancy. A strong signal indicating the product offered can unlock more ranking juice. Paid and organic traffic can drive traffic to the listing, but unlocking the complete potential of ranking juice depends on the relevance of the keywords used and how well the listing is written.
More ranking juice translates to greater ranking potential, although not all of it may need to be utilized to beat the competition.
Amazon's ranking algorithm: Match Types
Amazon's ranking algorithm has different match types that determine how much credit a listing gets for a particular keyword.
An exact match gets 100% credit, while a plural match, which is a difference in pluralization, gets 70% credit. A phrase match, where the keyword appears in the same order, gets 50% credit. A broad match, where the keyword is out of order, gets 30% or even less credit.
Amazon gives incremental credit for all relevant keywords, but they can't give 100% credit for all of them. The algorithm looks at the search query and the listing's relevancy to determine how much credit to give. Listings can receive credit for keywords they didn't even know existed, but they must establish relevancy to unlock the credit.
Keyword multiplier based on listing position:
The Ranking Juice of your listing is also impacted by a position multiplier where placing a keyword in your title will yield X3 Ranking Juice, placing a keyword in your bullets will yield X2 Ranking Juice, and placing a keyword in your description will yield X1 Ranking Juice.
Currently, Data Dive only tracks Ranking Juice scores for Title, Bullets, and Description. Back End Search Terms and (where applicable) Subject Matter can still be powerful for indexing in certain cases.
For best results, we recommend placing priority keywords in your title (highest position multiplier) and in the exact form (highest match type multiplier).