How to Manually Add Keywords or Competitors to a Niche

Data Dive gives you several ways to customize and refine a Niche after it has been created. You can manually add keywords to the Master Keyword List (MKL), add or remove competitors, and add custom search terms to Rank Radar.

📘 How to Manually Add Keywords to the Master Keyword List

If there are specific keywords you want to include that were not discovered automatically, you can add them directly to the Master Keyword List.

To add keywords:

1. Open the Niche you want to update.
2. Go to the Master Keyword List.
3. Click + Add KW.
4. Enter the keywords you want to add.
   • Enter one keyword per line, or
   • Separate multiple keywords with commas.
5. Click Add Keywords.

Data Dive will look up the submitted keywords against Amazon. This process may take up to 90 seconds.

What happens to manually added keywords?

Manually added keywords are:

• Pinned to the top of your Master Keyword List
• Kept regardless of your relevancy or volume filters
• Re-checked against Amazon on every future Dive
• Removable at any time

If a keyword you enter is already part of the MKL, Data Dive will identify it and skip it. Only new keywords will be added.

💡 Manual keywords are useful when you know a search term is important to your Niche but it was not discovered automatically.

Dive ASIN usage

Adding manual keywords requires Data Dive to check them against the ASINs in your Niche.

Before you confirm the addition, the Dive ASINs section at the bottom of the window will show the additional usage required.

For example, if your Niche contains 15 ASINs, you may see:

+15 Dive ASINs will be used.

➕ How to Manually Add Competitors to a Niche

You can also add additional competitor ASINs to an existing Niche.

To add competitors:

1. Open the Niche.
2. Click + Add ASINs at the top of the competitor list.
3. Enter one or more ASINs you want to include.
4. Continue with the Dive to generate the updated Niche.

A new Dive will run using the updated competitor set.

To remove a competitor:

1. Select the ASIN you want to remove.
2. Click Exclude.
3. Run the Dive again to refresh the Niche based on the remaining competitors.

🔁 Adding or removing competitors can help refine the keyword data and keep your Niche focused on the most relevant listings.

📈 How to Manually Add Keywords to Rank Radar

You can also manually add any search term to Rank Radar when you want to track its performance over time.

To add a keyword:

1. Open Rank Radar.
2. Click the + button in the top-right corner.
3. Enter one or more search terms you want to track.
4. Click Start Tracking.

The added terms will then be monitored for organic and PPC rank.

🧠 Rank Radar is useful for tracking branded terms, competitor keywords, experimental phrases, or other search terms you want to monitor independently of your MKL.