How to Manually Add Keywords or Competitors to a Niche

Data Dive provides powerful tools to fine-tune your keyword research and niche analysis. While some areas (like the Master Keyword List) don’t yet support manual input, there are ways to customize and expand your Dives, competitors, and tracked search terms manually.

📘 Master Keyword List (MKL): Manual Keyword Addition

Currently, you cannot manually add keywords directly into the MKL. The MKL is auto-generated based on indexed terms from all competitors within your Dive.

However, you can fine-tune the quality of the keywords in the MKL by:

• Adding additional ASINs to your Niche/Dive (see below)

• Reviewing the Outlier and Residue tabs — these often contain niche-relevant keywords that didn’t make the main MKL but may still be valuable
  

• Using the Search bar at the top of each MKL tab to look for terms you suspect may already exist

💡 The more niche-relevant competitors you include in your Dive, the more accurate and focused your MKL will become.

➕ How to Manually Add Competitors to a Dive

To add additional products (ASINs) to an existing Dive:

1. Open the Dive and click the “+ Add ASINs” button at the top of the competitor list.

2. Enter one or more ASINs you'd like to include in the analysis.

3. A new Dive will be created with your original product + the new ASINs added.
   (This keeps your original Dive intact for comparison.)

To remove a competitor from a niche:

1. Select the ASIN you want to remove from the Dive.

2. Click “Exclude” — this will remove the ASIN and regenerate the MKL based on the remaining competitors.

🔁 This process helps refine keyword data by keeping only highly relevant listings in your analysis.

📈 How to Manually Add Keywords to Rank Radar

While you can't manually add keywords to the MKL, you can absolutely add any custom keyword to Rank Radar to begin tracking its performance:

1. In Rank Radar, click the “+” button in the top-right corner.

2. Enter one or more search terms you want to manually track.

3. Click Start Tracking — these terms will now be monitored for organic and PPC rank.

🧠 This is a great way to track branded terms, competitor keywords, or experimental phrases not found in the MKL.