What is considered a good product score?
It’s important to keep in mind that all scores derived from the Product Scorecard are relative. There is no such thing as a “good” score or a “bad” score. The higher of positive value a scorecard has generally indicates that a product is at lower risk. The lower negative value a scorecard has generally indicates that a product is at higher risk. After completing a group of Product Scorecards you should look at your largest positive scores as lower-risk products to launch and larger negative scores to be higher risk. Depending on your budget, experience as a seller, and other skill sets that you and your team may have, you can decide which products ultimately fit best with your strategy.
As a very rough guide, you can use the guide below to determine the risk level of a product. Be sure that you have filled out the Product Scorecard correctly and have verified that your final score is correct.
- Scores of +200 and greater are generally lower risk
- Scores of -200 and greater are generally higher risk
- Scores of zero or that are greater than -200 and less than +200 are somewhere in the middle when it comes to risk level
To learn more about how to correctly fill out a Product Scorecard and determine the risk level of a niche, please explore the following resources:
- Knowledge Base Article: Product Scorecard
- We also have four videos that explain in depth how to fill out the Product Scorecard for three different products: