Below you will find a breakdown of content in the Inner Circle course, special calls, office hours and member spotlight calls. Click on any blue hyperlink to be taken directly to that content. Each orange header below mirrors the material you will find in your library. You need to be logged in to your member account to access recordings.

Private label 2.0 is the latest revision of the course and we recommend starting there once you've watched the getting started recordings. Some private label 1.0 recordings are still available and are detailed at the bottom of this page. Recordings are being decommissioned as soon as any information becomes out of date.

If you have any questions or require any assistance, please contact members@seller-systems.com.

GETTING STARTED

Welcome & Getting Started 

• Welcome & What to Expect
• The Content
  
  

PRIVATE LABEL 2.0

1. Product Discovery, Sourcing & Logistics

• Module1: Part 1 Intro & Overview (10/26/21)
• Module 1: Part 2 Private Label Overview (10/26/21)
• Module 1: Part 3 Finding Profitable Products (10/26/21)
• Module 1: Part 4 Calculating Your Budget (10/26/21)
• Module 1: Part 5 Sourcing Products (10/26/21)
• Module 1: Part 6 Keyword Research & Master Keyword Lists (10/26/21)
• Module 1: Part 7 The Algorithm & Listing Content (10/26/21)
• Module 1: Part 8 Q&A (10/26/21)
• Special Call: Sourcing & Quality Control with Wendy Malard, 2/1/21
• Special Call: Product Validation with Brandon Demercado, 3/29/21
• The Product Validation Strategy and Process, 5/3/21
• Special Call: Inventory Management Open Forum/Crowdsource, 6/7/21
• Special Call: Sourcing from India with Meghla Bhardwaj & Margaret Jolly, 8/22/21
• Special Call: FBA Fee Changes, 12/14/21
• Special Call: SmartScout Product Research,  2/21/22
• Special Call: Sourcing in 2022,  2/23/22
• Special Call: Staying Profitably Stocked in 2022 (SoStocked),  3/3/22
• Special Call: Logistics Predictions with Eddie Levine,  3/6/22
• Special Call: ShipSavy Demo,  3/7/22
• Special Call: Why build a Made in USA Business with Greenhaus, 04/04/22
• Cleaning Up Master Keyword List, 05/16/22

2. Branding, Trademark, Design & Photography

• Special Call: Private Label Branding with Emma Schermer Tamir (part 1), 4/1/21
• Special Call: IP Essentials with Rich Goldstein, 6/10/21
• Special Call: Design Best Practice, 1/25/22

3. PPC

• Special Call: PPC Only Launch with Anthony Nguyen,  7/26/21
• Special Call: PPC Bid Optimization with Drew Hart,  7/27/21
• Special Call: PPC Maintenance with Anthony Nguyen,  7/29/21
• Special Call: Driving Sales with Destaney Wishon,  10/24/21
• Special Call: Scale Insights PPC Automation,  11/15/21
• Special Call: Amazon Ads New Bulk Files - How to Adjust Your Processes Before the Legacy Bulk File Sunsets, 06/01/22
• PPC Masterclass 2022
  • Introduction to PPC, Terms and Definitions, Documents
  • Purpose and Overarching Strategy
  • Ad Placements
  • The Algorithm - Keyword Research for PPC Part 1
  • The Algorithm - Keyword Optimization Part 2
  • Launch SOP Part 1
  • Launch SOP Part 2
  • Growth SOP
  • Maintenance SOP
  • Review, Best Practices, Common Mistakes, Q&A

4. Launch

• Mini Hack: Re-Launching,  3/8/21
• Special Call: Preserving the Honeymoon Walkthrough, 6/14/21
• Special Call: Bulk Upload & Flat File Walkthrough, 7/1/21
• Special Call: Launch Checklist,  8/24/21
• Special Call: New Amazon ToS Changes,  11/22/21
• Special Call: Relaunching,  11/23/21
• Launch Masterclass
  • Launch Workshop Intro,  7/13/21
  • Launches - The Algorithm,  7/13/21
  • Launches - Ranking Juice,  7/13/21
  • Launches - Optimizing Content for Ranking Juice
  • Launches - Honeymoon + PPC for Launch

5. Outside Traffic & Marketing

• Special Call: Google SEO with Callum Mundine, 3/11/21
• Special Call: Google Adverts with Callum Mundine, 4/15/21
• Special Call: Keyword Ranking for Google, 5/7/21
• Special Call: Sellerise and Google Links New Feature, 7/27/21
• Special Call: Convomat Live Demo, 8/6/21
• Special Call: Marketing with Steven Black from Unstoppable FBA (part 1), 9/12/21
• Special Call: Using Content to Boost Sales and Lower CAC with Steven Black, 05/31/22

6. Optimization

• Special Call: PICKFU! Optimizing your Content through Feedback
• Special Call: Optimisation Mistakes & Best Practice with Emma Schermer Tamir, 4/22/21
• Special Call: Q4 Strategy with Brandon & Jennifer, 10/18/21
• Special Call: Anthony Lee's Amazon Knowledge Bombs, 11/29/21
• Special Call: Indexing on Amazon - How To Do It Right, 07/26/22

7. Post Launch

• Special Call: Managing Customer Returns Effectively, 4/29/21
• Special Call: Expanding your business to Asian marketplaces, 8/18/21
• Special Call: Anti-Black Hat with Zeus, 1/11/22

8. Data Dive

• Special Call: Data Dive Introduction, 11/30/21
• Special Call: Data Dive Product Research, 8/7/21
• Special Call: Preparing for Launch Using Data Dive,  9/9/21
• New Feature: Include Outliers, 12/7/21
• Special Call: Data Dive PROFITS Demo, 12/21/21
• Special Call: Data Dive Walkthrough, 1/18/22 
• Special Call: Escala x Data Dive Business SOPs, 05/02/22
• Cleaning Up Master Keyword List, 05/16/22
• Data Dive 2.0 Masterclass
  • Data Dive - Introduction, 06/05/22
  • Data Dive - Product Selection & Product Validation, 06/05/22
  • Data Dive - Sourcing & Logistics, 06/05/22
  • Data Dive - Writing and Optimizing Listing, 06/05/22
  • Data Dive - PPC, 06/05/22
  • Data Dive - Q&A, 06/05/22

9. Cash Flow & Funding

• Special Call: Finances Part 1 - Cashflow Projections, 01/07/21
• Special Call: Finances Part 2 - Profitability Worksheet, 1/14/21
• Special Call: Finances Part 3 - Daily Profitability Tracker, 1/25/21
• Special Call: The New Profitability Worksheet, 5/27/21
• Special Call: Organizing Financials to Maximize Valuation, 6/4/21
• Special Call: Financing & Capital Solutions with Yardline, 6/17/21
  
• Special Call: Minimize Fees & Boost Profit with Getida, 8/26/21
• Special Call: Introduction to 8Fig, 10/8/21
• Special Call: 8Fig on Cash Flow Management & Supply Chain Issues, 12/22/12
• Special Call: Why Private Label Sellers Need Accrual Based Accounting with ConnectBooks, 06/28/22

10. Business Operations

• Special Call: Amazon A to Z in One Hour!
• Special Call: Strategically Grow, Maximize Valuation, and Exit Your Business (part 1), 5/16/21

• Special Call: Strategically Grow, Maximize Valuation, and Exit Your Business (part 2), 5/17/21

• Special Call: Strategically Grow, Maximize Valuation, and Exit Your Business (part 3), 5/19/21

• Special Call: Building & Scaling Your Business (part 1 of 3),  8/1/21

• Special Call: Building & Scaling Your Business (part 2 of 3),  8/8/21

• Special Call: Building & Scaling Your Business (part 3 of 3),  8/29/21

• Special Call: Mini Mastermind Groups,  8/12/21
• Special Call: Amazon Terms of Service Changes,  10/19/21
• Special Call: Steve Simonson - China...The Challenge Ahead,  10/20/21
• Special Call: 5 Year Business Planning with Thrasio,  11/09/21
• Special Call: Next Level Scaling,  11/28/21
• Special Call: Business Management & Goal Setting,  1/23/22
• Special Call: Preparing your Brand for Buyers with Thrasio, 2/16/22
• Special Call: Escala x Sellers Funding SOPs, 3/1/22
• Special Call: Escala x Nozzle Business SOPs, 04/05/22
• Special Call: Buying a Brand, 04/11/22
• Special Call: Escala x Data Dive Business SOPs, 05/02/22
• Special Call: Hiring, Recruiting & Retaining Top eCommerce Talent, 05/09/22

OFFICE HOURS

• Office Hours 2022 (Q2)
• Office Hours 2022 (Q1)
• Office Hours 2021 (Q3 & Q4)
• Office Hours 2021 (Q1 & Q2)

MEMBER SPOTLIGHT SESSIONS

Member Spotlight

• Member Spotlight: Jessica Castle, 12/14/20
• Member Spotlight: Debbie Thompson, 7/1/21
• Member Spotlight: Dragana Pavlovic, 7/22/21
• Member Spotlight: Ankit Patel, 12/7/21
• Member Spotlight: Robin Brown, 1/9/22
• Member Spotlight: Gracie Smith, 3/7/22

PRIVATE LABEL 1.0

Module 1 - Product Discovery

• Product Discovery, Sourcing, Optimization Masterclass - 8/30/20 
• Finding Profitable Products - 7/25/19

Module 2 - Sourcing

• Sourcing - 8/18/19

Module 3 - Optimization

• Part 1 Optimization, Images and Content
• Part 2 Optimization, Building a Listing and Finances - 10/13/19

Module 4 - Facebook Ads

• Facebook Ads Class with Dr. Yev
• Facebook Ads Best Practices with Rory McGonigle

Module 5 - PPC

• PPC Advertising on Amazon - 4/15/19
• PPC Masterclass - 4/27/20
• Module 4 - Part 1 PPC - 11/17/19
• Module 4 - Part 2 PPC with Liran - 1/12/20
• Module 4 - Part 3 PPC with Danny McMillan and Ellis - Advanced Optimization
• Module 4 - Part 4 PPC Optimization - 3/9/20

FAQ 1 - Product Discovery

• 1.1 Private Label Introduction
• 1.2 Private Label vs Other Amazon Selling Methods
• 1.3 Pros And Cons Of PL
• 1.4 What Is Indexing?
• 1.5 What Is A Good Starting Budget For PL?
• 1.6 Differentiating Your PL Product
• 1.7 Amazon Fees
• 1.8 Analyzing Your Competition Introduction
• 1.9 Why To Avoid Certain Products
• 1.10 Writing A Great Title
• 1.11 Writing Great Bullet Points
• 1.12 How To Make Great Product Images
• 1.13 Calculating Net Revenue
• 1.14 Finding Potential Products Introduction
• 1.15 Important Information On A Listing
• 1.16 OEM vs ODM Product Development
• 1.17 Product Discovery - Touch Method
• 1.18 Product Discovery - Audience Method

FAQ 2 - Sourcing

• 2.1 Sourcing Introduction
• 2.2 Where To Find VAs
• 2.3 True Product Cost
• 2.4 What To Look For In A Supplier
• 2.5 Ordering Samples
• 2.6 Pros And Cons Of Brokers And Virtual Assistants
• 2.7 Alibaba Walkthrough
• 2.8 1688.com Walkthrough
• 2.9 Turning An Alibaba Agent Into Your Employee
• 2.10 US Based Suppliers - Thomas Net
• 2.11 Ordering Your First Samples
• 2.12 Paying Suppliers For Samples
• 2.13 Branding Introduction
• 2.15 Designing A Logo
• 2.16 UPC Codes vs GTIN Exemption
• 2.17 - Patents and IP
• 2.18 - Ordering Competitors Products
• 2.19 - Analyzing Competitor Reviews Walkthrough
• 2.20 - Ordering Final Samples

FAQ 3 - Keyword Research and Logistics

• 3.0 - KEYWORDS Introduction
• 3.4 Keyword Velocity Worksheet Part 1
• 3.5 Keyword Velocity Worksheet Part 2
• 3.6 - Calculating Initial Order Size
• 3.7 - Creating A Listing Using Seller Central
• 3.8 - Negotiating With The Suppliers
• 3.9 - Customization Of Packaging
• 3.10 - Paying Your Supplier
• 3.11 - Always Calculate Your Fulfillment Fees Yourself