Keyword Roots

Video Reference - Preparing for Launch

Roots are keywords in normalized form (no plurals, no conjunctions) and they can be used to select keywords in the Listing Builder. For instance, "Dog Hats" becomes "Dog Hat". 

It takes out conjunctions and plurals from your MKL and creates a list of 'normalized' keywords, It then consolidates Search Volume. 

Then the roots tab breaks down the normalized keywords into individual words, counts their frequency and adds up the SV of all the KW's they are part of

Singular KW roots are displayed with no colour background. Lighter green displays 2-3 word roots, and the darker green represents 4+ word roots