Battle of the Titles / Battle of the Bullets

Use Battle of the Titles and Battle of the Bullets to help optimize your listing and see the relative level of strength of your title/bullets vs each of the competitors. 

With Data Dive, you don’t need to look at competitor listings individually as their listing titles, bullets, keywords, and images are already populated for you!

After analyzing the top keywords that you can potentially include into your product detail page (PDP) content, deep dive into your competitor listings to see how good they are at writing their listings.

• Go to the Battle of the Titles dashboard to see how well your competitors’ product titles are performing relative to yours in terms of maximizing ranking opportunities.
  
  
  
  
  
  • At the top row, you see the title per competitor ASIN and their overall ranking juice™.

Ranking juice™ is a proprietary term coined by Brandon Young to describe the amount of attribution Amazon is crediting you for every micro action that happens on your keyword and to all the related keywords where the action took place. Micro actions can be shoppers browsing through your reviews, adding your product to the cart, clicking into your listing, or actually converting to a sale.

The amount of credit you get depends on how you build your listing. It is relative to your click-through rate, conversion rate, and revenue compared to your competition. But whether you can fully take advantage of the maximum credit for every keyword depends on its relevancy.

With Data Dive, you’re given a great starting point to test the content you’re building to maximize ranking potential by leveraging keywords with the most ranking juice™.

• • At the bottom, you see color-coded cells based on the type of match each of the competitors has for the keywords. 

    For example from the illustrations below, the top 1 and top 3 competitors have EXACT matches for ‘dog bed’ (KW with highest search volume). This means they are receiving more credit for having an exact match on the keyword. Cross-referencing that to the Master KW List data, they both rank on Page 1 for that keyword (i.e. 9th and 4nd respectively).

    On the other hand, the 2nd competitor only has EXACT PLR match for that same keyword because it used the plural form ‘dog beds’ on its listing title.

    While the brand is already making a lot of sales, it can potentially make more sales and move up the rankings (currently at 34th) if they rewrite the listing title from ‘dog beds’ to ‘dog bed’ to get an exact match (i.e. receive more credit from Amazon for every micro action on the keyword).
    
    

    
    
    
  • List down the highly-relevant keywords with high ranking juice™ and determine which match types will bring you maximum credit and/or outrank your competition.
    
    
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• Aside from listing titles, perform side-by-side comparison of your competitors’ bullets.
  
  • Go to the Battle of the Bullets dashboard to see how well the competitors are taking advantage of highly-relevant, most searched keywords and how much credit they’re getting based on keyword matches.
  • Following our example, you see that none of the top 5 competitors are ranking for the 2nd and 3rd top-searched, highly-relevant keywords (i.e. dog beds & furniture, dog beds for large dogs) in their bullets. In these cases, you would cross-check if the keywords are already added into the listing title as it will give you higher credit score compared to listing bullets.
    
    
    
    
    
• Check other relevant keywords to target according to the customer reviews and Q&A
  • On your selected competitor ASINs, open the Helium 10 Chrome Extension and click the Review Insights tab.
  • Input your search parameters.
  • Go to the Review Analysis tab to check the key phrases that show up most often in the reviews. These are helpful when highlighting phrases on your bullet points that customers skim through.
    
  • Check out the Customer FAQs inside the ASIN's product detail page to check out the keywords and key phrases that are frequently asked by customers.
  • List the relevant keywords you gathered from this task.