How to Find and Fix Gaps in Your Master Keyword List?
Step 1: Navigate to Master Keywords List.
Step 2: Filter your master keyword list by search volume to identify the top-ranking keywords on the list.
Step 3: Analyze the list, and identify keywords with the lowest organic rankings and those that are not indexed at all. These are your keyword gaps.
Step 4: For each identified gap keyword, evaluate if it is relevant to your product. If a gap keyword is not relevant, consider removing it from your master keyword list.
To learn more about how to rewrite your listing after identifying your gaps, be sure to watch the full video tutorial here: How to Rewrite Your Listing.